Director, Brand Media Strategy & Investment

Neiman Marcus
Dallas, Texas, United States
06 Apr 2022
24 May 2022

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

As a part of the newly created Marketing Strategy and Effectiveness team, this leader will play a pivotal role in driving continuous innovation in our media planning, buying and measurement efforts in all brand channels. This role serves as the key media innovation link between the brand and performance marketing teams and will be a crucial voice in the overall media planning process. This role partner with brand strategy, content planning, and measurement teams to ensure innovation is evident in the deliverables.

Job Responsibilites & Tasks
  • Play a thought leadership role in overall planning, execution, and maintenance of media plans, leading brand media planning, audience planning, and execution
  • Drive growth and foster innovation by identifying key challenges, providing practical strategies and tactics, and helping implement the solutions
  • Partner with data analytics and marketing intelligence to ensure data-led strategies and decisioning
  • Own the development and management of the media learning agenda, in partnership with creative.
  • Contribute to monthly reporting and optimization products, specifically via cross-channel performance and MMM/MTA to continually optimize, improve performance
  • Drive data led audience development and oversee the activation of new opportunities across platforms and channels
  • Lead digital audience planning and maintain a centralized view of cross-channel audience insights and reporting
  • Continually evaluate our KPI framework vs role of channel to enable effective measurement
  • Understand the competitive media landscape and keep abreast of industry trends to identify new opportunities to drive category leadership
  • Work closely with key partners and vendors to understand their product roadmaps and push for new and innovative media products
  • Lead both in-house and agency media teams towards common goals and streamlined outcomes
  • Ensure brand media activation is on-time and continually effective
  • Desired Education & Experience
  • 10+ years of experience overseeing delivery of integrated media strategies
  • 5+ years of experience in leading and growing a team

Preferred Qualifications
  • Appreciation of the strategic objectives of the NMG organization; ability to synthesize and apply them to a rapidly evolving Marketing strategy.
  • Strong experience developing data-driven media strategies with deep understanding of how to balance a media mix
  • Comfort with the role of data and technology in marketing strategy decisions with proven ability to translate data into insights that inform a holistic media strategy and guide campaign optimizations.
  • Deep knowledge of the entire scope of paid media as well as experience in finance and forecasting to fully understand any implications of shifting media mix and budget.
  • Self-driven, innovative strategic thinker who is resourceful and has the ability to look beyond existing business and technology limitations.
  • Strong knowledge of the programmatic marketplace as well as industry planning and research tools
  • Hands-on experience with various media resources such as but not limited to: Microsoft Excel, Mediaocean/Prisma, Kantar, MediaTools, Sizmek, Nielsen, etc
  • Demonstrated leadership skills with an ability to motivate, influence, collaborate and work closely both in-function and across the organization.
  • Experience in the luxury and / or retail is preferred.

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