Director of Marketing, Commercial Planning & Marketing Strategy

San Francisco, California, United States
06 Apr 2022
29 May 2022
About Banana Republic

Banana Republic was founded with an explorer's spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what's next.

About the Role

The Director of Marketing, Commercial Planning & Marketing Strategy is focused on driving strong business results of a high-growth brand through customer acquisition and retention with compelling promotional events. They are a leader who can balance business needs with a strong brand POV.

This role supports the Senior Director of Marketing and is a crucial member of the marketing team at BR Factory. The Senior Marketing Manager of Commercial Planning & Email reports into this role.

What You'll Do

  • Lead commercial planning from pre-season planning, through in-season execution, to hind-sighting, sharing out learnings and insights to drive continuous improvement in the business.
  • Partner cross-functionally across the company, including within the brand (Site Merchandise, Company Planning, Inventory Management, Loyalty, Marketing Effectiveness), within the marketing team (Brand Storytelling, Visual, Creative, Copywriting, Production) and across the organization (Performance Media, Advanced Analytics, Finance, counterparts at Banana Republic Specialty and sister brands such as Gap Outlet).
  • Lead execution of promotional plan across stores and site, bringing ideas to life and test newinitiatives with engaging and cut-through marketing, responsible for creative briefing, strategic input into creative development, and analyzing performance to improve future results
  • Lead complex programs such as Style Cash, Friends & Family, Discovery, Black Friday & Cyber Monday that are crucial to the success of the brand
  • Oversee email and SMS, supporting these key channels to drive strong performance and achieve brand objectives with compelling promotions and engaging brand storytelling
  • Lead the brand marketing budget from end-to-end, including the annual budget process, in-season management across activities and tactical shifts needed to support business goals
  • Partner closely with media team on investment strategyto drive customer acquisition and achieve business objectives with brand and performance media support

  • Provide strategic marketing leadership on fueling business growth through compelling marketing, including promotional planning and media, to achieve customer and financial goals

  • Dig into dataand uncover insights from new tactics to drive continuous improvement of the brand

Who You Are

  • 7+ years of experience in marketing
  • Team player with exceptional communication skills who enjoys building close relationships and working collaborativelyacross all areas of the organization
  • High energy self-starter with an ability to thrive in a fast-paced environment

  • Balance of analytical approach who enjoys diving into the data and a creative problem solver who pushes the boundaries and tries new approaches
  • Organized and proactive with strong attention to detail and ability to juggle competing priorities
  • Flexible and adaptable, able to work comfortably in ambiguous situations
  • Bachelor's degree, Master of Business Administration preferred

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Human Rights Campaign for the seventeenth consecutive year and have been included in the 2021 Bloomberg Gender-Equality Index for the fourth year in a row.