Marketing & Communications Specialist

Istanbul, Turkey
06 Apr 2022
26 Jul 2022
Full Time
The Team

PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward - for good. Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Warner's, Olga brands, as well as the digital-centric True&Co. intimates brand. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH. For more information, visit Now we are actively looking for a Marketing Specialist to join our organization, who will be both in charge of Tommy Hilfiger and Calvin Klein brands.

The Position & Responsibilities;

The successful candidate will be responsible for all marketing & communications activities in Turkey: Retail marketing, Wholesale marketing, CRM, Media/Advertising, event organization, PR, E-com and seasonal initiatives
  • Developing and implementing a marketing strategy in Turkey for Calvin Klein and Tommy Hilfiger in close cooperation with Hub marketing team
  • Ensuring that the brand message is delivered in a locally relevant and consistent way in line with our global brand guidelines across all distribution channels (media, wholesale, franchise, retail and e-com)
  • Working close with advertising, creative, media planning, public relations agencies.
  • Asset creation: Working close with EU teams in order to produce the right content with legal guidelines, (Media,Retail,Wholesale, E-com,Marketing & Communications)
  • Supporting cross-functional teams (Retail, Wholesale, E-com, Marketing & Communications)
  • Supporting the planning and execution of new product launches across both traditional and digital media channels.
  • Monitoring competitors and new trends in the market.
  • Organizing seasonal media day events
  • Planning and executing SMS & E-mailings.

Ideal Candidate:
  • University degree in Business, economics or a related field
  • 4+ years of experience in Marketing and Communications
  • 2+ years of related experience in Retail Marketing industry
  • Proven experience in managing premium brands
  • Strong Influencer & Blogger Marketing & Communications experience to manage relationship with external partners and work in matrix organizational environment
  • Working knowledge of marketing and/or media platforms including Digital/social media/PR/OOH etc.
  • Fluent in English (both written and spoken)
  • Excellent command of MS Office applications
  • Strong analytical thinking & problem-solving skills
  • Strong written, verbal communication skills & presentation skills
  • Ability to work effectively under pressure and on multiple projects
  • Ability to multi-task, prioritize tasks and coordinate different parties of the projects
  • Ability to see the big picture while keeping focus on details
  • Negotiation skills
  • Following new trends and result oriented
  • Self-starter, comfortable with working independently
  • Demonstrated passion on work
  • Highly energetic with an ability to work hands-on
  • Creative, organized, hard working, team player
  • No military obligation for male candidates, no obstacle to travel

What You Can Expect From Us
  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University
  • An international environment which respects diversity, equality, and individuality.


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