Content Planning Manager, Region North (Tommy Hilfiger/Calvin Klein)

London, United Kingdom
06 Apr 2022
08 Jun 2022
Full Time
About PVH

With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues.

Founded in 1968 and acquired by PVH Corp. in 2003, Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.

Tommy Hilfiger is one of the world's leading designer lifestyle brands, internationally recognized for celebrating the essence of "classic American cool" style. Founded in 1985, Tommy Hilfiger, was acquired by PVH Corp. in 2010, has more than 17,000 associates worldwide and an extensive distribution network in over 115 countries and 1,600 retail stores.


Marketing at PVH is a place to explore potential, obliterate boundaries and push out the edges of what can be. We are looking for people who can grow, think, dream and create. PVH culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At PVH, it's about each person bringing skills and passion to a challenging and constantly evolving industry.

Marketing is increasingly becoming reliant on art and science. It's becoming data driven and the old methods of working by intuition and emotion are being balanced with models that draw on facts. At PVH everything starts with our consumer. By understanding them better we can create compelling experiences to deliver; value to the consumer, increase the connection with our brands and deliver commercial success through consumer led investments. We want to move from mass marketing to personalized relationships but at scale.

The Content Planning Manager is responsible for establishing processes to optimize local content, developing content strategies for strategic partners and leading the Content Marketing team. To be successful in this role the candidate will require a strategic mind, problem solving, operational excellence and building efficient processes.

The role reports in to the Digital Marketing Director Region North.

Responsibilities include:
  • Process & Procurement - Lead in the design and build of new processes to support local content needs (e.g new studio, shoot briefings, sample management). Develop flexible, cost effective processes to accommodate marketing requirements, business complexity and ad hoc requests. Identify ways to improve procurement and drive efficiency.
  • Content Strategy - Measure what content provides a meaningful ROI and marketing value, enabling Content Specialist Northern Hub to double-down on producing content that generates engagement/sales, and scale back on content that doesn't provide good results.
  • Content Creation - Partner with local Brand Marketing and Ecommerce to understand local gaps, needs and brand direction. Create content to support in-season sell thru and plug the gaps. Manage team responsible for local shoots and data sheets.
  • Content Optimization - Partner with Ecommerce Marketing Manager Northern Hub and Marketing Managers on content optimization. Understand what different types of content work best within the consumer journey to cut through to the consumer.
  • Content Distribution - Work with Ecom Development Manager and Wholesale to identify assortment overlaps and opportunity to distribute content wider across the hub to increase productivity.
  • Third Party Imagery - Partner with Ecommerce Marketing Manager Northern Hub to integrate third party imagery and ensure content is relevant for consumer and business needs.
  • Team - Lead, develop and inspire the Content Marketing team. Set clear priorities. Hold team accountable for content creation and ownership of images and product information of our ranges.
  • Finance - Ownership of photoshoot budget, completing running tracker of cost to ensure shoots are cost-efficient and productive per SKU.

About YOU
  • Organization - Outstanding organizational skills and the ability to balance multiple work streams to navigate complex landscape and plan ahead ensuring projects are delivered on time. Demonstrate the ability to prioritise and multitask
  • Structure & Process - Proven experience building new processes which turn complex into simple. Experience having built or run a studio servicing omni-channel requirements.
  • Team Management - Proven experience having managed a team and developed associates to progress in their careers.
  • Growth Mindset - A desire to innovate and continuously enhance what exists. A proactive attitude and approach to solving problems. Visionary, big picture thinker and positive about change. Promote new ideas and ways of working. Always look to make things bigger and better.
  • Adaptability - Work well with change, being able to quickly adapt and deliver work at pace.
  • Collaboration - You'll have strong stakeholder management skills and the ability to build relationships with ease.
  • Problem Solving - Problem solving through high humility and high intensity.
  • Taking a positive approach and attitude to everything you do. We are looking for people to create a fun, transparent and collaborative environment.
  • Be open. Be a sponge. Our culture is change.


At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates - both at home and at work.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.


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