Performance Marketing Product Owner

Amsterdam, Netherlands
06 Apr 2022
27 Jul 2022
Full Time
About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward - for good. Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER brands. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

The Team

The PVH Marketing Cloud & Automation Product Owner will join the Performance Marketing team at our European head office in Amsterdam and will report into the Tommy Hilfiger and Calvin Klein Directors Performance Growth & Traffic Acquisition. Both Tommy Hilfiger and Calvin Klein e-commerce sites are growing at a fast pace with very ambitious growth targets for the coming years. In-line with our ambitions we have also started heavily investing in our technology, cloud base infrastructure, data capabilities and automation to drive performance marketing growth.

The Position

In this role, you will create the best in-class unified advertising and analytics platform for smarter marketing through our cloud base solutions collaborating with Performance Marketing Specialists, Developers, Data Engineers and Data Scientists. Together you will make sure the success is translated from the start through to testing, refinement, production and roll-out. The person will need to work agile, have a data-driven mindset and also with an innovative spirit. As a Product Owner, you will essentially have to manage multiple stakeholders to ensure projects are delivered, roadblocks are identified and the ability to showcase to the business the success achieved.

Key Responsibilities

  • Get the best out of your scrum team consisting of Data Engineer, Data Scientist, Developers and Marketing Activation teams by daily collaboration and motivation
  • Backlog management of use cases by understanding business value, timelines against feasibility and technology considerations
  • Coordinate workshops, hackathons and brainstorm sessions to understand full dependencies and scope of work
  • Liaise with various stakeholders on requirements to ensure 'Why and the 'What' are specified so that the scrum team can work on the 'how'
  • Constantly looking at business opportunities related to performance marketing with relation to audiences, bidding models, data and automation
  • Monitor, analyze and evaluate the success of Cloud base use cases and initiate improvement requested based on the quantitative and qualitative analysis from the Marketing platforms and website analytics
  • Share and carry out demos to the wider e-commerce team to demonstrate the progress based on business priorities
  • Approaching data with the aim to increase and maximize performance marketing KPIs such as net sales growth, return on investment, efficiency gains and acquisition of customers
  • Fully understands the nature and levers of the performance marketing channels (Google, Facebook etc)
  • Analyzing both internal and external datasets/trends, to better understand our customer buying behavior to support investment decisions
  • Advise on modifications or additions to traffic tactics and analysis methodologies
  • Strong understanding of e-commerce KPIs and data points to think outside the box
  • Proactively finding new ways to enrich and evolve existing machine learning models
  • Strong approach with formulating business cases and the ability to communicate complex ideas to management and other stakeholders

The Ideal Candidate
  • 5+ years' experience as a Product Owner working with large, high-traffic data website, preferably ecommerce sites
  • Experience with the SCRUM methodology and a whole way of working; preferably you have your own Product Owner certification
  • A true passion for Cloud base OR Automation solutions
  • Great affinity with performance marketing and understanding the types of data sources
  • Extremely detail-oriented and organized, able to multitask and meet deadlines
  • Strong commercial focus that is result-driven
  • Excellent written and verbal communication skills

What You Can Expect from Us:
  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University
  • An international environment which respects diversity, equality, and individuality
  • A monthly Covid home- office budget
  • A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule
  • A beautiful state-of-the-art Campus awaiting you upon our return to the office

COVID-19 and Working at PVH

As we continue to navigate the impact of COVID-19, the health, safety and well-being of our associates remains our #1 priority. As a result, your recruiting process may be conducted remotely, primarily via phone and video calls. Once you're onboard, you'll join in our Work Smart hybrid way of working, which is focused on connection, collaboration and community, with our dynamic offices and workspaces there to facilitate teamwork and innovation.

In your initial call, our Talent Acquisition Team will outline the full details of our Work Smart hybrid working policy, as well as any adapted measures that may be in place based on current government guidelines.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.





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