Ecommerce Art Director, PVH Studios

Amsterdam, Netherlands
06 Apr 2022
29 Jul 2022
Full Time
PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward - for good. Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.7 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

Department and Team

Fitting within the wider Marketing and Communications group, PVH STUDIOS (PVHS) produces over 150,000 image assets each year for both Tommy Hilfiger and Calvin Klein, primarily for the brands' global Ecommerce websites. From its new state-of-the-art 23,500 sq. ft. facility in Amsterdam, PVHS strives to blend operational excellence with creative elevation to ensure best-in-class digital fashion consumer experiences, every day. With 9 fully-equipped Ecommerce bays running on the latest tech, 2 Editorial Studios with drive-in capacity, a Still Life Studio, Equipment Room, Sample Management area, cafe with full menu, kitchen, offices, meeting rooms and chill-out spaces (oh...and a jump-up sound system) - it is truly one-of-a-kind.

The Position

You will be comfortable working on ad-hoc projects as well as consistent ECommerce image production. Reporting into the PVHS Senior Creative Manager, the role balances commercial, strategic AND creative considerations. It is comfortable working fast and continually sense-checks the aesthetic quality-bar to ask "What is enough for the consumer?" It elevates quality but within reasonable commercial boundaries. The role is vigilant against complexity, exception and subjectivity. In terms of behavior, the Art Director adeptly navigates ambiguity and remains calm and pragmatic when creative direction unavoidably changes. They role-model the PVHS 'HOW WE ACT' principles.

Working together with in-house creative and production teams, freelancers and external vendors, to efficiently deliver thousands of still-life and on-model product photographs every season - all photographed in studios. [no location photography].

The role is end-to-end, starting with concepting photography and lighting directions, styling looks, art directing shoots to overseeing image selection, ensuring quality of final output and motivating the Studio teams to deliver great results. [Services may expand in future to include video production].

Building strong relationships within the team, stakeholders across the business, external vendors and production partners. You'll enjoy the challenge of coming up with solutions - regardless of restrictions and limitations. Managing the right balance between creative and operational imperatives to meet our business needs. You're adept at creating contingency plans and reacting quickly to changing priorities..

Key Responsibilities:
  • Responsible for ourput of all 'On-Model' and 'Still-Life' E-Commerce imagery against agreed brand standards.
  • Lead and Manage Freelance Creative Teams on set to hit image quality bar. Includes, but not limited to Art Directors (ADs), Photographers, Digi Techs, Stylists, and Hair & MakeUp, to hit image quality bar
  • Collaborate with Production to train new freelance teams
  • Attend seasonal divisional briefings to understand and translate styling themes and key looks.
  • Work with the Operations team to ensure the creative process is productive and efficient to meet timelines
  • Ensure imagery is consistent with shoot and brand guidelines
  • Work with merchandising and marketing leaders to further develop and update Shoot & Styling Guidelines
  • Utilize Consumer Insights and Data to Test and implement PDP Guidelines with Ecommerce and Creative Marketing stakeholders
  • Research and develop latest image capture techniques and fashion-centric photography innovations
  • Ruthlessly prioritize work by ranking business importance

The Ideal Candidate:
  • At least 6 x years' experience creating product photography within high-volume Ecommerce fashion workflows
  • Strong background in balancing creative with commercial, operational and strategic business acumen
  • Elevated creative portfolio resonating with contemporary fashion consumers
  • Hunger to drive automation and standardize workflows whilst maintaining creative standards and elevation
  • Strong supplier and stakeholder management skills
  • Proven track-record of inspiring, managing and directing creative teams (comprising of Photographers, Stylists, Models, Hair & Make-Up Artists, Digital Technicians and Retouchers)

*Flexibility on scope of role is critical as PVH Studios continues to evolve alongside wider business change and consumer demands. As such, duties described here may change and are not exhaustive. *

What You Can Expect from Us:
  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University
  • An international environment which respects diversity, equality, and individuality
  • A monthly Covid home- office budget
  • A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule
  • A beautiful state-of-the-art Campus awaiting you upon our return to the office

To ensure we can fully assess your candidacy, we ask that you curate a portfolio of work that demonstrates a breadth of creative work, and more importantly, speaks to the above brief.Only candidates who submit a portfolio will be considered.

And please don't forget to include a short motivation letter - we want to know why this is THE opportunity for you!

PVH Europe and ourbrands,TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.


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