PVH Area VM Coordinator, Wholesale Brand Partners (Tommy Hilfiger & Calvin Klein)

London, United Kingdom
06 Apr 2022
27 Jul 2022
Full Time
About PVH

With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues.

Founded in 1968 and acquired by PVH Corp. in 2003, Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.

Tommy Hilfiger is one of the world's leading designer lifestyle brands, internationally recognised for celebrating the essence of "classic American cool" style. Founded in 1985, Tommy Hilfiger was acquired by PVH Corp. in 2010. We engage consumers through 360° marketing campaigns, innovative events, exciting collaborations and brand partnerships, and work with some of the biggest names from the world of Fashion, Art, Music and Entertainment.


Implementation of the visual direction and follow both brand guidelines in your given area of stores making changes to suit the local market/ environment where necessary. This role will be overseeing stores across the south of the UK (including London, Bournemouth, Maidstone, Norwich, Ayelsbury), managing our Wholesale stores.

Take ownership and support to maintain the visual standards across all CK and TH locations in your given area. To police your area and ensure as much as possible, we maintain and uphold our brand's identity and deliver world class window display when required, adapting the styling to suit local market and stock allocation.(Pop-ups/ marketing events etc). Train, develop and inspire your key contacts, brand ambassadors and the in-store teams.

Working closely with the "senior VM coordinator" and the "VM manager" to priorities tasks and manage daily planning and all schedules related to wholesale visits.

To work closely with the sales managers / BDT team and their teams to ensure we protect our brand' DNA whilst driving sales.

Responsibilities include:

  • Be aware of visual direction provided by Amsterdam head office and use it effectively to enforce the UK+ vision for visual across the located area.
  • Ensure the mannequins, in the given area of stores, are installed correctly and styled correctly- this should include composition and positioning, across both brands
  • Dress any windows in the given area of stores, to accepted brand standard.
  • Adapt styling to suit local market/ stock package or buy
  • Refresh the layout of the floors across all doors regularly, to inject new life and interest into existing collections, considering the TH & CK vision at all times
  • To ensure all imagery and POS is always current, correctly sized and in good condition
  • Work alongside and develop the in- store teams/ brand specialists to ensure they understand the standards and vision for VM.
  • To ensure the majority of doors in the given area of stores, sit in the "progress and elevate " category , at least 50%.

Planning and organization
  • Know and understand the VM schedule for the year ahead, ensuing daily duties and holidays are planned around it
  • Create own daily schedule, ensuring regular visits to all doors including wholesale
  • Plan ahead, including group training days on and off site
  • regular communication to the given area of stores, by email or phone
  • Plan visits ahead to ensure relevant store team's availability for coaching purposes
  • Attend local market training the 'VM manager"
  • Liaise with the "senior VM coordinator" and the "VM manager" for support and further direction when required.
  • Give extra support for VM coordinator level 1 when required, for training and styling
  • Organization and delivery of all VM kit for your area including mannequins and POS.

  • Maintain a close working relationship with the team, to ensure the sharing of information and for support
  • Maintain regular communication with the stores in a given area, to offer advice and support on all VM related issues
  • Ensure all doors in your given area receive all VM directives and updates for UK+.
  • Ensure a close relationship with retail operations, especially the area managers, working together to deliver the best VM service possible.
  • Liaise with B&M team on deliveries, stock issues and general feedback.

About YOU

  • Creative/ retail background
  • Window/ styling experience in a previous role
  • Minimum 3 years' experience in a VM field role


At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates - both at home and at work.

Benefits include:
  • Up to 65% off CK and TH Retail Purchases
  • 25 days holiday (plus bank holidays)
  • Competitive pension plan
  • Life insurance cover
  • Corporate discount on Dental Insurance
  • Health cash plan
  • Competitive bonus scheme
  • Flexi hours

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

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