Marketing Executive (Tommy Hilfiger)

London, United Kingdom
06 Apr 2022
21 May 2022
Full Time
With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues.

Founded in 1968 and acquired by PVH Corp. in 2003, Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.

Tommy Hilfiger is one of the world's leading designer lifestyle brands, internationally recognized for celebrating the essence of "classic American cool" style. Founded in 1985, Tommy Hilfiger, was acquired by PVH Corp. in 2010, has more than 17,000 associates worldwide and an extensive distribution network in over 115 countries and 1,600 retail stores.


Marketing at PVH is a place to explore potential, obliterate boundaries and push out the edges of what can be. We are looking for people who can grow, think, dream and create. PVH culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At PVH, it's about each person bringing skills and passion to a challenging and constantly evolving industry.

Marketing is increasingly becoming reliant on art and science. It's becoming data driven and the old methods of working by intuition and emotion are being balanced with models that draw on facts. At PVH everything starts with our consumer. By understanding them better we can create compelling experiences to deliver; value to the consumer, increase the connection with our brands and deliver commercial success through consumer led investments. We want to move from mass marketing to personalized relationships but at scale.

The Brand Marketing team are responsible for increasing brand awareness of Tommy Hilfiger, delivering campaigns, storytelling, inspiration and innovation to consumers with a positive ROI. Your main responsibility is to support with planning and execution of omni-channel campaigns across the market.

You will report to the TH Marketing Manager UK & Ireland.

Responsibilities include:
  • General team support across omni-channel marketing and delivery of campaigns through all channels (Wholesale, Ecommerce and Retail inc. owned and operated stores, concessions, franchise and outlet)
  • Work with C.O.E teams to deliver elevated experiences and events in market
  • Ownership and maintenance of admin including seasonal calendars, trackers and planning files.
  • Ownership of brand asset distribution (including seasonal campaign imagery and product images) ensuring brand guidelines are always adhered to across all channels.
  • Support sell through with strategic and tactical marketing initiatives
  • Building and maintain collaborative relationships with internal and external stakeholders to achieve set objectives and create a positive working environment.
  • Support retail and wholesale with marketing requests and execution including delivery of special projects, e.g. campaign launches, pop ups or partner windows.
  • Support on budget management - raising PO's and processing invoices.
  • Present marketing updates as and when required
  • Lead on reporting on marketing campaign results and explore innovative ways to improve.

About YOU
  • Previous experience in marketing (ideally with digital) with track record delivering variety of campaigns, initiatives and events (both brand and commercial) across full consumer journey
  • Solid understanding of marketplace and consumer touchpoints
  • Work well with change, being able to quickly adapt
  • Excellent communicator with the ability to build relationships with ease.
  • Positive, energetic individual with an eagerness to develop and learn new skills
  • Able to work well under pressure and deliver on tight deadlines
  • Highly organised and demonstrate the ability to prioritise and multitask
  • Growth mindset. Taking a positive approach and attitude to everything you do. We are looking for people to create a fun, transparent and collaborative environment.
  • Be open. Be a sponge. Our culture is change.


At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates - both at home and at work.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.


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