Retail Marketing Internship, Clienteling

Ralph Lauren
London, United Kingdom
10 Apr 2022
17 Jun 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
We are seeking a passionate and highly motivated individual to join the European DTC Retail Marketing Department. The successful candidate will contribute improving our understanding of customers and coordinating direct to retail retention and acquisition strategies with an omnichannel approach. New projects include implementing Clienteling Strategies for RLE (Ralph Lauren online) and PFS (Ralph Lauren outlets), developing existing Clienteling tools including our Clienteling app' and New Ways of Selling.

Essential Duties & Responsibilities
LEARNING EXPERIENCE / RESPONSIBILITIES · Campaign performance for Polo, Lux, W&J and Home · Build Microsoft Sway Content from conception to delivery; briefing assets, building image packs content, collating training material delivered with clear communication for stores · Manage template creation including writing copy, translations and activation on clienteling digital app; including Buy links integration · Build targeted client outreach lists to drive campaigns and special events · Communicate with stores and Clienteling Ambassadors on a regular basis to ensure retail teams have all the support needed to clientele Client Development and Data initiatives · Support from point of conception, projects to rebuild and reactive database following Covid lockdown at store, regional and EU level · Work on client retention strategies and development plans (top clients, inactive clients, traded-up/down...) · Report on performance and draw key highlights and recommendations to drive growth month on month · Champion Data compliance identifying issues and ensuring stores are meeting requirements · Coordinate progress with Data issues and developments · Support with the roll out of new client segmentation, lifecycle and propensity to purchase analysis Digital Clienteling applications · Support with training, assets coordination, tool adoption · Review application UX experience and identify ways to improve · Support in coordinating roll out to new stores Performance & Communication · Understand performance at Store and Regional levels and help identify challenges and opportunities · Manage the internal comms calendar to drive awareness · Manage workplace internal comms to share updates and best practices · Ownership and distribution of Omnichannel Clienteling Newsletter Additional daily Requests: o Manage daily store requests o Accounting process management with suppliers

Experience, Skills & Knowledge
- Bachelor's degree in business, marketing, fashion management - Experience in Marketing, CRM, Events or Luxury Retail a plus - Computer skills: Excel (pivot tables, VLOOKUP etc.), Word, PowerPoint, Sway, Sendgrid - Strong communication skills and telephone manners are essential - Proactive, organised and able to take initiatives - Ability to work under pressure and tight schedules - Fluent in English

More searches like this