Manager, Customer Lifecycle Strategy

JOB SUMMARY

Customer is at the heart of the CRM & Lifecycle Marketing team. We take an entrepreneurial and agile approach to building and executing best-in-class lifecycle strategy and programs designed to win the hearts and wallets of our customers.
The Managerof Customer Lifecycle Marketing will be responsible for supporting the development and leading the execution of lifecycle marketing strategies that drive engagement and grow share of wallet with Tory Burch customers. This individual is a customer champion and cross-functional leader, empowered to propose and execute new ideas grounded in qualitative and quantitative insights.

JOB DESCRIPTION

RESPONSIBILITIES

• Design, execute and optimize new and existing omni-channel lifecycle marketing initiatives to activate customers and drive deeper engagement and loyalty. Success will be measured by customer frequency, spend and retention
• Create detailed customer journey flows to identify optimal moments that drive conversion and engagement
• Leverage quantitative and qualitative insights to develop strategies and optimize programs on an ongoing basis
• Partner closely with cross-functional teams (analytics, buying, creative, digital marketing channels, client services & store teams) to manage end-to-end execution and deliver highly relevant customer experiences
• Develop a testing and experimentation roadmap in collaboration with CRM, Analytics and channel owners; gather and analyze performance insights and identify opportunities for optimization
• Enhance personalization to better meet the needs of our customer base in a scalable way, leveraging tactics such as dynamic content and product recommendations
• Be the expert on lifecycle marketing trends and emerging technology

EDUCATION & PRIOR EXPERIENCE NEEDED

• 5+ years of relevant marketing experience, CRM/lifecycle/engagement marketing preferred
• Experience with driving end-to-end lifecycle programs utilizing rigorous test & learn approach
• Strong professional storytelling skills using PowerPoint
• A track record of problem solving and ability to deliver creative solutions on the spot
• Analytical and data-driven insight development and decision making
• Excellent project management and organizational skills; proven success supporting multiple projects simultaneously, with precise attention to detail
• Strong collaboration skills to build cross-functional relationships to achieve team goals
• Excellent communication skills, with the ability to clearly and concisely express complex ideas, results, and areas of opportunities (both verbally and written)
• Proficient in Excel; Tableau, Google Analytics and/or MicroStrategy skills are a plus
• Bachelor's Degree or equivalent work experience

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com .

NYC COVID-19 Vaccination Requirement

Tory Burch requires new hires employed in New York City to be fully vaccinated against COVID-19 per the order of the Commissioner of Health and Mental Hygiene to Require COVID19 Vaccination in the Workplace. Tory Burch provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).