Director, CRM Analytics & Insights

Recruiter
Tory Burch
Location
New York, New York, United States
Posted
11 Apr 2022
Closes
26 Jul 2022
Ref
R0011771
Function
Marketing
JOB SUMMARY

As a leader within Analytics and CRM, the Director of Customer Insights & Analytics is responsible for building and leading the analytics function supporting company-wide CRM initiatives. She/He will discover and articulate priority customer insights, lead customer scorecard and communication with executive stakeholders, and mange test measurement to power customer and revenue growth.

JOB DESCRIPTION

RESPONSIBILITIES

  • Partner with the CRM team on defining and delivering a comprehensive customer strategy, grounded in insights and data
  • Articulate priority insights (what resonates, when, in which channels) to drive customer behaviors with target customer segments
  • Lead the development and optimization of the customer dashboard and distill meaningful insights and implications to guide customer and business strategies
  • Develop audience strategies to support CRM evergreen programs as well as ongoing testing to drive frequency and retention
  • Lead the opportunity assessment exercise to identify optimal customer groups for testing based on test objective and ideas
  • Oversee test design and measurement across site, digital marketing, email, and campaign list pulls
  • Build strong relationships with key stakeholders and partners to evangelize the utilization of customer data across the organization


QUALIFICATIONS

  • 7+ years of hands-on experience with proven success driving CRM/eCRM strategy and implementing effective direct communication across channels
  • Strong experience with customer metrics, segmentation, data analysis and test measurement
  • Ability to conceptualize business issues, formulate hypotheses, gather results, analyze data, and make appropriate recommendations for change
  • Proficient in developing high quality, reusable, and scalable analytics supporting a wide variety of customer and business outcomes
  • Expertise in Excel is strongly desired, proficient with all Microsoft Office applications
  • Experience using BI and data visualization tools such as MicroStrategy and Tableau
  • Familiarity with advanced analytical techniques such as clustering, decision trees, logistic regression, and recommendation systems
  • Able to manipulate data using SQL and experience in Python or other programming languages is preferred
  • Ability to partner broadly across an organization, adding value to the efforts of other teams and creating strong, supportive relationships
  • Strong communication skills and able to influence others to achieve buy-in for recommendations
  • Highly motivated self-starter. Flexible, adaptable, and able to manage change and be productive
  • Attention to detail, thorough and quality oriented


Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com .

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