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PR & Communication executive

Employer
Iris Van Herpen
Location
Amsterdam (Gemeente), Noord-Holland (NL)
Closing date
20 May 2022

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Function
PR & Communications
Level
Coordinator / Executive
Contract Type
Permanent
Hours
Full Time

Job Details

CAREER OPPORTUNITY: GLOBAL COMMUNICATIONS & COLLABORATIONS DIRECTOR

JOB SUMMARY:
Create and manage communication strategies for the brand’s current and future areas of PR activity, executing plans with press and media through partners, VIPs, collaborators, and content creators. 

Initiate, structure, and manage commercial and creative brand collaborations.

TASKS AND RESPONSIBILITIES:
Public Relations & Communications
Build and manage relevant and effective PR and communications strategies.
Foster and develop vivid press, stylists, and collaborators network and relationships.
Initiating new opportunities to heighten brand awareness.
Pen, distribute and monitor seasonal and ad-hoc press releases.

VIP Dressing & Press Placements 

Develop and execute a strategic VIP outreach and placement program to showcase couture garments at relevant red-carpet, art, film, music events.
Communicate and coordinate with VIPs, stylists, agents and their teams to secure fittings and dressings for public appearances.
Pro-active outreach and process print and digital press requests
Coordinate and manage the successful execution of editorial photoshoots.
Pitch and secure brand and designer interviews and feature stories.
Maximize press coverage for collections shown bi-annually.

Collaborations & Special Projects

Lead PR, marketing and communications around collaborative and special projects.
Initiate PR, marketing and communications for new product launches.

Show & Events

Press coordination and management for fashion shows, events and private sales events.
Coordinate and conduct seasonal collection atelier previews and showroom re-sees.
In collaboration with an appointed PR agency for fashion shows, to identify, invite and manage the guest list and seating plan.
VIP outreach for front row attendance during fashion shows.
Fashion show and event on-site VIP and media management.
Photographer and videographer coordination.
Coordinate content creation for PR, press, digital and communications usage.
Create, distribute and manage fashion shows and events media kit.


THE IDEAL CANDIDATE:

Possesses strong knowledge of regional and global fashion, art and media events.
Has a healthy and thriving network of existing relationships within press, stylists and/or VIPs.
Showcases excellent interpersonal communication skills and a high level of discretion in interactions with VIPs, press, stylists, collaborators, and partners.
Demonstrates a proactive outreach to press.
Has previous experience working for a Couture house or environment.
Passionate about the arts and fashion.
Strong time management skills and prioritization with the ability to work under tight timelines.
A problem-solving mindset.
Extremely detail-oriented and a good team player.
Excellent command of the English language, both spoken and written.

EXPERIENCE:
BA in Communications, Marketing, Media Relations, PR or related field.
Work experience within Communications, Marketing, Media Relations, PR or related field.
Experience managing relations between artists/talent and brands/partners.  
Minimum of three years of work experience within the fashion industry.

Company

Iris van Herpen is a Dutch fashion designer who is widely recognized as one of fashion’s most talented and forward-thinking creators who continuously pushes the boundaries of fashion design. Since her first show in 2007 van Herpen has been preoccupied with inventing new forms and methods of sartorial expression by combining the most traditional and the most radical materials and garment construction methods into her unique aesthetic vision. Van Herpen is often hailed as a pioneer in utilizing 3D printing as a garment construction technique, and as an innovator who is comfortable with using technology as one of the guiding principles in her work because of its sculptural nature and unfamiliar form. The designer’s intent is to blend the past and the future into a distinct version of the present by fusing technology and traditional Couture craftsmanship. Her singular vision combined with the complexity of her creations has made van Herpen a fixture on the Paris Haute Couture calendar, where she has shown since January 2011. Today, van Herpen continues to work within her Amsterdam studio, where new ideas are born, and where Haute Couture orders are meticulously crafted for her global clientele, each creation passing through the designer’s own hands.

Company info
Website
Telephone
+31202371613
Location
Van Diemenstraat 410
Suite #1.23
Amsterdam
Noord-Holland
1013 CR
NL

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