Marketing & Social Media Executive

Location
London (Central), London (Greater) (GB)
Posted
20 Apr 2022
Closes
20 May 2022
Function
Marketing
Contract Type
Permanent
Hours
Full Time

The Marketing & Social Media Executive sits within the Communications department and is responsible for the coordination and management of Emilia Wickstead’s creative content and social media channels. A natural storyteller, you should be creative yet analytical, with excellent copywriting skills and impeccable attention to detail.

 

Responsibilities

 

Social Media

  • Curate and run the Emilia Wickstead and Emilia Wickstead Bridal social media channels (Instagram, Facebook) ensuring content is in line with the Marketing/Commercial calendar and product deliveries
  • Planning - responsible for forward planning and scheduling of all social posts and campaigns, using scheduling tools as relevant
  • Obtain approval for social plans on a weekly and monthly basis from relevant stakeholders, including Head of Communications and Creative Director
  • Responsible for integrating social media plans into the Digital Marketing Calendar, which sits within the overall Company Critical Path
  • Partner with Ecommerce Manager to ensure that content is in line with product uploads and email marketing Partner with Ecommerce Manager to update Instagram shop
  • Respond in real time to new content and cultural moments, partnering with the Communications Executive to amplify press and VIP stories
  • Cultivate an always-on approach to Instagram stories utilising collection, press and UGC assets
  • Strategy - present new, innovative, and creative ideas for posts and stories to drive follower engagement and growth
  • Community management - responsible for daily interaction and engagement, including referrals to customer service team and escalating comments to wider team
  • Write engaging and on-brand copy, ensuring that tone of voice is relevant to Emilia Wickstead’s target customers
  • Create graphics as needed to support social posts
  • Compile monthly analytics reports

Content Creation/Marketing

  • Support with the planning and execution of seasonal creative shoots from concept to delivery
  • Brief internal teams and photographers to maximise content creation, keeping an omnichannel approach in mind
  • Make informed suggestions on talent and creative concepts
  • Support with content creation during London Fashion Week, including booking vendors, briefing and backstage/live content
  • Support the Head of Communications with administrative duties during London Fashion Week Compile creative look books Support with planning and execution of brand events as managed by Communications department
  • Create brand documents and graphics, including invitations and presentations
  • Supply creative content and copy to Ecommerce team for website and blog posts

EXPERIENCE REQUIRED

  • 2-3 years in a similar marketing or social media role in a luxury brand environment
  • Passionate about social media, culture, and fashion
  • Excellent taste, with a strong eye for style and good design
  • Impeccable attention to detail
  • Exceptional written and verbal communication skills
  • Strong working knowledge of social media platforms (Instagram, Facebook)
  • Proficient in Adobe Photoshop and InDesign 
  • Proficient in MS Office
  • Retouching and graphic design skills are desirable
  • You must be a confident team player, who is able to thrive in a fast-paced environment

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