Marketing & Social Media Executive

The Marketing & Social Media Executive sits within the Communications department and is responsible for the coordination and management of Emilia Wickstead’s creative content and social media channels. A natural storyteller, you should be creative yet analytical, with excellent copywriting skills and impeccable attention to detail.

Responsibilities

Social Media

• Curate and run the Emilia Wickstead and Emilia Wickstead Bridal social media channels (Instagram, Facebook) ensuring content is in line with the Marketing/Commercial calendar and product deliveries
• Planning - responsible for forward planning and scheduling of all social posts and campaigns, using scheduling tools as relevant
• Obtain approval for social plans on a weekly and monthly basis from relevant stakeholders, including Head of Communications and Creative Director
• Responsible for integrating social media plans into the Digital Marketing Calendar, which sits within the overall Company Critical Path
• Partner with Ecommerce Manager to ensure that content is in line with product uploads and email marketing Partner with Ecommerce Manager to update Instagram shop
• Respond in real time to new content and cultural moments, partnering with the Communications Executive to amplify press and VIP stories
• Cultivate an always-on approach to Instagram stories utilising collection, press and UGC assets
• Strategy - present new, innovative, and creative ideas for posts and stories to drive follower engagement and growth
• Community management - responsible for daily interaction and engagement, including referrals to customer service team and escalating comments to wider team
• Write engaging and on-brand copy, ensuring that tone of voice is relevant to Emilia Wickstead’s target customers
• Create graphics as needed to support social posts
• Compile monthly analytics reports

Content Creation/Marketing

• Support with the planning and execution of seasonal creative shoots from concept to delivery
• Brief internal teams and photographers to maximise content creation, keeping an omnichannel approach in mind
• Make informed suggestions on talent and creative concepts
• Support with content creation during London Fashion Week, including booking vendors, briefing and backstage/live content
• Support the Head of Communications with administrative duties during London Fashion Week Compile creative look books Support with planning and execution of brand events as managed by Communications department
• Create brand documents and graphics, including invitations and presentations
• Supply creative content and copy to Ecommerce team for website and blog posts

EXPERIENCE REQUIRED

• 2-3 years in a similar marketing or social media role in a luxury brand environment
• Passionate about social media, culture, and fashion
• Excellent taste, with a strong eye for style and good design
• Impeccable attention to detail
• Exceptional written and verbal communication skills
• Strong working knowledge of social media platforms (Instagram, Facebook)
• Proficient in Adobe Photoshop and InDesign 
• Proficient in MS Office
• Retouching and graphic design skills are desirable
• You must be a confident team player, who is able to thrive in a fast-paced environment