TikTok Content Specialist

Santa Monica, California
20 Apr 2022
08 Jun 2022
FIGS is hiring a TikTok Content Specialist to manage and grow our organic TikTok presence. This person will be connected to TikTok culture and contribute to building our incredible community on the platform.

What you'll be doing :
  • Build an engaged community on the FIGS TikTok by creating new relationships and engaging with creators in our space.
  • With the help of the FIGS Film and Production teams, plan, execute, and post 5-7 TikTok's a week. You'll also work with the FIGS Copy, Customer Experience, Legal and Visual Design teams to keep our content consistent with the FIGS Brand.
  • Ideate and pitch new content formats and styles in order to continually evolve the FIGS brand visually.
  • Work closely with the FIGS Community, Legal and FIlm teams to create content with ambassadors and outside content creators.
  • Identify unique and relevant marketing opportunities, including trends to take advantage of, and be able to act upon those opportunities quickly.

Requirements :
  • 3-4 years of experience in Marketing and Social Media, with at least one year of experience in creating TikTok-specific content.
  • Strong understanding of the TikTok community, trends and culture. An understanding of healthcare and the healthcare community is a plus.
  • Proficiency and fluency in TikTok's newest features, as well as formats popular on the platform.
  • A great sense of humor and wit and the ability to translate that into relatable content
  • Knowledge of film editing + producing is a plus.
  • Experience working in Asana (or similar project management software) to manage calendars and projects.
  • Strong copywriting skills and the ability to translate the FIGS voice into TikTok-popular formats.

A little bit about us...

The medical apparel industry is antiquated, highly fragmented and, until FIGS, was driven solely by low-cost providers offering a limited selection of poor quality products sold through third party distributors. FIGS is revolutionizing the medical apparel industry by creating the highest quality medical apparel in the world and by selling directly to medical professionals through our branded ecommerce site.

FIGS' foundation is built on product quality, and we have a relentless focus on three key areas: fabric, fit and function. We developed our proprietary, performance-oriented fabric technology to meet the demands of the medical profession. FIGS' Technical Collection fabric is wrinkle resistant, moisture-wicking, lightweight, breathable and offers four-way stretch. Our designs are tailored, sophisticated and innovative, incorporating features such as yoga waistbands, smart storage (pockets, zippers, hidden pockets) and inspirational sayings inside each garment that appeal to modern healthcare professionals.

By offering a branded and customer-centric online shopping experience, we are changing how medical professionals buy their workwear. Through our website, social media, and participation in medical conferences and events, we have built a strong following within the medical community and a meaningful connection with our customers, which allows us to understand their needs and to ensure that FIGS is continuously improving and innovating.

FIGS' Threads for Threads initiative is central to our mission. FIGS has donated hundreds of thousands of scrubs to healthcare providers in need around the world.

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