Digital Creative Designer, Social

Ralph Lauren
New York, New York, United States
20 Apr 2022
03 Jun 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
This role will be responsible for the concepting and content creation of social media content across all platforms. This includes moving and still imagery aligning all media collateral: print and digital ad campaigns, web content, new media, and social content. Work with team in ensuring our Brand vision is consistent globally across all social platforms. Collaborate with Senior Creatives and Social Media Strategy team and manage/own a myriad of projects adhering to creative briefs, timelines and budgets.

Essential Duties & Responsibilities

• Assist in creation of seasonal & global campaign concepts.
• Own content creation for all social channels, including: Instagram, Snapchat, TikTok, YouTube and Facebook - ensuring best in class content and storytelling, optimized for the capabilities and user behavior on each channel
• Develop, sustain, and deliver relevant social media content ideas, and related assets on a weekly basis
• Identify "low hanging" source footage, materials and the required tools and assets to quickly and efficiently repurpose the assets into compelling social media content
• Maintain a differentiated, but consistent visual voice for each of our social channels' audiences through content creation
• Identify internal and external creative resources that will expand and enhance our social media creative
• Assist in maintaining brand image across all platforms.
• Work with manager on development of shoot strategy boards for presentations
• Interaction with and partnering with all in-house agency departments as well as with the in-house digital agency and our licensee partners and their external agencies.
• Work with team/editors on translating of moving image campaigns geared for social.
• Oversee quality control for all social content, moving and still
• Research and gain understanding of the target audience
• Stay abreast of relevant social media opportunities and remain familiar with top-tier brands, blogs, and influencers
• Contribute ideas and concepts for content to maintain/grow traffic and engagement
• Understand brand's voice, objectives and goals; look for opportunities on our social channels to help meet those goals
• Understand team members' responsibilities and work to support them
• Maintain a strong work ethic, remain proactive with issues, develop a sound solution through collaboration
• Seek out opportunities to understand other areas of the business, build relationships and gain an understanding of the future of the brand

Experience, Skills & Knowledge

• Solid experience in digital driven businesses, with a high level of proprietary digital creative output
• Strong understanding of typography and graphic design principles
• Familiarity with new digital enabling technologies
• High level of conceptual thinking - strategic thinker, as well as doer
• Influencing ability to promote creative solutions and new ideas
• Strong communication and interpersonal skills
• Relationship building skills to influence concept development and experience design through creative teams while working collaboratively with other functions in the company
• A natural curiosity and self-learning approach to keep up with the rapid changes in digital and internet technologies is critical to ensure the teams continue to create innovative and differentiated experiences
• Appreciation and/or understanding of Ralph Lauren sensibility
• Creative, insightful and interested in fashion, art and innovation Technical Skills/Computer Applications required:
• Animation and video editing abilities, including Premiere and After Effects knowledge
• Adobe Creative Suite - Photoshop, InDesign, Illustrator
• Sketch
• Keynote
• Experience working with 3D is a plus

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