Search Marketing Analyst - CALVIN KLEIN

Recruiter
Calvin Klein
Location
New York, New York, United States of America
Posted
21 Apr 2022
Closes
02 Jun 2022
Ref
PVH1USR28683WDINTERNALENGLOBALEXTERNAL
Function
Marketing
Level
Manager
Hours
Full Time
Position Summary:

The Search Marketing Analyst is responsible for the day to day management of the Calvin Klein North America paid search program. As a member of performance marketing team, you will help drive exceptional growth in a fast-paced, data-driven environment. This person will partner with cross-functional teams at Calvin Klein and external agencies to continuously optimize demand and customer growth opportunities.

Primary Responsibilities/Accountabilities:
  • Work closely with Search Marketing Manager in developing and executing search marketing plans that hit topline demand forecasts and new customer acquisition goals.
  • Monitor campaign performance daily and react to deviations from plan quickly and strategically.
  • Partner with search agency and engine reps to develop a program that represents a best in class campaign structure and audience strategy.
  • Assist in sharing search marketing plans and performance with key internal business partners. Attend appropriate meetings to understand business needs and manage agency as they execute plans within search to capitalize on trends, support category demand, promotions and/or brand campaigns.
  • Perform deep dive search analyses often to understand key trends and work with agencies and engine reps to make recommendations or bring forth testing opportunities based on these analyses.
  • Work cross-functionally with Analytics on test and learn roadmap.
  • Monitor the marketplace and competitors, keeping the brand informed of industry best practices and updates among all SERP's. Stay on top of digital marketing trends to keep CK at the forefront; Identify and propose new opportunities appropriate for the brand.

Qualifications & Experience:

Experience:2+ years of related experience

Education: Bachelor Degree Required

Skills Required:
  • Understanding of SEM and SEO best practices and experience in AdWords, SearchAds360, Google Search Console; Experience with both search and shopping campaigns.
  • Strong grasp of retail math and performance marketing metrics, understanding of efficiency metrics.
  • Data driven with strong analytical and critical thinking skills; ability to share learnings with the broader team.
  • Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment.
  • Can-do mindset and team player.

Problem Solving:
  • Reacting to channel performance (good or bad) including contributing to decisions on budgeting and testing.
  • Helping to develop channel specific strategy around larger department/company goals.
  • Translating asks from internal stakeholders who are unfamiliar with search marketing best practices.

#LI-CR1

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH

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