Brand Planning Associate, Lauren

Ralph Lauren
New York, New York, United States
21 Apr 2022
05 Jul 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
The Associate Brand Planner, Lauren Apparel, Accessories and Footwear, is responsible for driving Performance by focusing on maximizing top line sales and margin expansion through metrics-driven decision making and action; To prepare analytical insights to contribute to development of key performance targets and long-term global brand strategy; Analyze global sales and partner with Merchandising to develop sku plans, and preparation of strategy presentations and documents for Regional partners.

Essential Duties & Responsibilities

* Drive Global Line Plan end to end process (super season kick-off, design plans, adoption summary, sales meeting summary and post market recap.
* Review region/channel input and provide perspective on opportunity/impact to both SKU targets and global business.
* Analyze/identify opportunities to improve commonality & SKU efficiency
* Drive post market financial review (sales, IMU, AIR, commonality)
* In partnership with Merchandising, support the development of the Global Seasonal Category Strategy
* Analyze the business on an on-going basis to understand core drivers; identify opportunities and risks for respective category and partner with merchandising to respond appropriately
* Create tool to recap post seasons best sellers and identify shifts in business.
* Leverage these learnings to improve on-going decision-making

Experience, Skills & Knowledge

* Previous planning or buying experience, including understanding of planning systems
* Proficiency in Projecting & Forecasting: budget, sales and margin analysis
* Intermediate knowledge of Financial Modeling and Statistics: landed cost, scenario building, data analysis
* Proficiency in Supply Chain & Production: county of origin, customs, deliveries, sourcing, fabrics
* Proficiency in Business Risk Management: currency/forex risk, macro economics, competition
* Strong analytical and problem solving skills
* Excellent cross-cultural, cross divisional, cross functional communication and partnering skills
* Global mindset and understanding
* Strong Influencing skills
* Excellent presentation skills
* Ability to prioritize and multi-task
* Excellent Microsoft Office knowledge; Advanced Excel skills including creating macros
* Detail and solution oriented
* Team Player
* #LI-AM6