Brand Marketing Coordinator

Recruiter
Tiffany & Co.
Location
Japan, Japan
Posted
21 Apr 2022
Closes
08 Jun 2022
Ref
53540
Function
Marketing
Hours
Full Time
Overview

1. Contribute to the expansion of sales and brand equity and the delivery of a seamless omni-channel customer experience by supporting and production managing the overall marketing strategy, planning and execution

2. Assist Senior Manager/Assistant Manager of Brand Marketing to drive development and implementation of marketing strategy and tactics with an emphasis on client-facing communication activities e.g. Advertising, Owned Media (Digital and Outdoor) and Cross-functional initiatives

This individual will report to Senior Manager of Brand Marketing, who oversees overall Brand Marketing.

Responsibilities

This position will lead Tiffany Japan's marketing operations and manage the day-to-day business. Also supporting in developing and executing marketing strategies.

Media Planning, Execution & Effectiveness Evaluation (40%)
 Support Sr.Manager/Assistant manager to lead planning and delivery of Tiffany Japan's media plan in alignment with the company's business strategy and priorities
 Propose and execute media plan to deliver the most effective results with clear KPIs - Media mix to include all formats and all channels i.e. Digital (of all forms including Social), Print and OOH, both external and owned media
 Proactively engage and closely partner with other departments at all stages for concerted alignment and best results
 Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis.
 Work closely with media and agencies to maximize opportunities and results.

Localization of Communication Assets (e.g. advertising, catalogues, etc.), Local Website Content Management(40%)
 Ensure the quality of all localized communication assets, tools, collaterals meets Tiffany's global standards
 Manage daily operations of marketing/communication assets
 Oversee and streamline project management including localization time schedules, vendor relations, internal resource allocation, etc.

Contribute to build a team of excellence (10%)
 Be a positive, influential team member to help building a strong team.
 Closely work with other departments (in Japan and NY) as an active Japan brand marketing representative.
 Infuse client-centric marketing focus into the team and across the company

Cross-functional Synergy Awareness(10%)
 Lead or Support New Store Opening/Store Renewal marketing activities to deliver the best brand exposure for our stores
 Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically
 Voluntarily facilitate internal work streams in partnership with other departments and teams

Qualifications

 Strong project management capability - attentive to detail.
 Holistic marketing experience at a brand end, incl. media planning, magazine and digital (ads and tie-ins) etc at least for 2 years
 Could possess an agency side background or business owner (client side) background
 Experiences of digital marketing, in addition to traditional media
 Experience of working in international business environment(s)
 Business level English both in writing and speaking, native in Japanese

 Solid strategic thinking, integrating both qualitative/beauty perspective and quantitative perspective
 Professionally and personally mature person, with high interpersonal communication skills
 Goes beyond given role/anticipated path to achieve bigger results
 A collaborative team player, while being a reliable project owner
 Capable of handling multiple and fast-paced tasks, with a strong sense of ownership
 Continuously look for opportunities to drive effectiveness and efficiency
 High sensitivity or passion for luxury/lifestyle brands from client's and marketer's point of view
 Proactive self-starter
 General PC skills (Word, Excel, PowerPoint) are required