Digital Communications Assistant

London (Central), London (Greater) (GB)
22 Apr 2022
22 May 2022
Contract Type
Full Time

The British Fashion Council (BFC) is a not-for-profit organisation that aims to further the interests of the British fashion industry and its designer businesses by harnessing and sharing collective knowledge, experience and resources of the sector. Formed in 1983, the BFC is funded by industry patrons, commercial sponsors, and the government including the Mayor of London and the ERDF. It leads the industry through creative influence and is strategically repositioning British fashion in the global fashion economy.


The BFC encourages a culture which empowers, values, nurtures, supports and rewards its employees and promotes a positive environment with a focus on team collaboration and open communication.


The BFC is committed to being an Equal Opportunities Employer. Diversity, Equity and Inclusion. They’re more than just words. We are inclusive. We celebrate and champion multiple approaches and points of view. We believe diversity drives innovation. So together we’re building a culture where difference is valued. Our commitment to inclusion drives us forward every day internally and externally. Everyone is welcome, as an inclusive workplace the BFC encourages our employees to bring their true self to work and we commit to develop your skills and advance your careers in a culture of creativity



  • We are forces of change:

We challenge ourselves and inspire others to be responsible and take action for positive change


  • We are united:

We champion diversity and inclusion and work together to deliver our mission to strengthen British Fashion


  • We strive for excellence:

The designers are at the heart of everything that we do. We are purpose led and make the right choices to deliver excellence


  • We are innovative:

We are committed to creativity and innovation to deliver growth




The BFC is looking for an enthusiastic Digital Communications Assistant to join the Communications team helping to deliver and execute the global marketing strategy across the company’s full portfolio of projects, events and initiatives; including London Fashion Week, Institute of Positive Fashion and The Fashion Awards.


We speak to a social community of over 3 million global users across 13 channels of industry, consumers and individuals highly engaged in the fashion industry, to tell the stories of the member and patron network, London Fashion Week designers and more. We are looking for a forward thinking and socially minded person, that’s excited about the development of digital channels and how they can be used for building network, community and value.




Social Media


  • Support in publishing content across all BFC social media channels including Instagram, LinkedIn, Facebook, Pinterest and Twitter Support with the coordinate social media activations alongside wider team for large projects and at events i.e London Fashion Week Apply best practises across content publishing specific to social media channels Assist with generating creative ideas for social first-content including campaign assets, real-time videos and copy Copywriting for social media channels, working closely with the wider communications team to ensure it aligns with the brand tone of voice and the key messaging Engage with and monitor the existing online communities, working with the communications team to highlight anything that needs further action Assist in the execution of partnership specific social campaigns Gather and prepare content from the relevant teams to ensure that publishing takes place within a timely manner Planning and content calendar assistance for the department Assisting with BFC social media channels including maintaining and growing the network of fans and followers and researching new innovation marketing ideas You will be involved in planning of social campaigns, briefing of creative requirements, to drafting, proofing, organising sign off and publishing content



  • Work across admin to support the digital marketing team, updating digital communications calendars and aligning key dates from across the business Leading on updates across a centralised digital communications calendar



  • Research relevant content trends and potential publishing streams, with suggestions for media to share and support Work closely with the brand marketing and creative teams to maintain brand look and feel and contribute suggestions for social first content


  • Alongside the Digital Communications Executive, analyse and report on success on a weekly, monthly and seasonal basis including future recommendations to test Attend British Fashion Council events and content creation opportunities to generate authentic behind the scenes content

Business Skills:


  • Assisting the communications team in all activity Maintaining and developing positive and strong working relationships with BFC network of agencies, digital partners, internal BFC departments, designers and PRs Delivering individual tasks whilst maintaining focus on overall company objectives Drives best practice behaviours and works as a team to meet BFC’s objectives to maintain integrity and reputation Represents the BFC and acts as an ambassador at events, corporate initiatives, networking, etc.



Requirements & Key Attributes – Skills & Requirements

Personal Specification


  • Keen interest in technology, innovation and the fashion industry
  • Highly organised and efficient
  • Confident and adaptable
  • Editorial eye
  • Excellent writer
  • Team player and able to collaborate
  • Strong visual communication skills
  • Able to work under pressure and to strict deadlines
  • Results driven with a commitment to working to high standards
  • Strong attention to detail

Additional Skills


  • Proven experience or educational background focused on digital marketing Sound knowledge of social channels including Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest and YouTube Excellent written and spoken level of English essential Strong knowledge of IT and creative eye Strong familiarity of a broad range of social platforms and its uses


Salary & Benefits

  • Salary Band: Subject to experience 25 days holiday + Bank Holidays + Christmas eve + half day birthday Summer Hours (July & August) Company Pension Contribution Standard company working hours, flexibility required during events, exhibitions, etc.

How To Apply

  • Candidates should apply in writing with a covering letter highlighting your relevant experience for this role, attaching your CV to
  • Candidates must be eligible to live and work in the UK
  • Successful candidates will be notified by email and invited to a first-stage interview
  • Upon application, please let us know if you require any reasonable adjustments for the interview
  • Due to the high volume of applicants, we are unable to provide specific feedback should your application be unsuccessful

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