Sr. Manager, Global Public Relations

New York, New York, USA
23 Apr 2022
03 Jun 2022
Primary Purpose: The Senior Manager, Global Public Relations is responsible for developing and implementing a global men's and women's PR strategy, in line with Coach's brand vision to support the achievement of our business goals. The Senior Manager will develop strong relationships and partner with individuals internally and externally to drive 360 PR programs to enhance our brand positioning and drive brand recognition. This person will report to the Global Head of Public Relations.
The successful individual will leverage their proficiency in Public Relations to...
- Partner with the Global Head of Public Relations in building a global men's and women's PR strategy, driving all PR initiatives
- Strategize, ideate and secure national and regional media coverage across key print and digital/social outlets
- Support and drive the development of media partnerships
- Build and maintain media and partner relationships nationally
- Partner with team on planning and execution of all launches and events, including season runway shows
- Partner with Brand Communications team and Business Units on executing PR strategy in global markets
- Strategize, secure and manage talent press, partner with VIP teams
- Oversee sample requests from national and regional media outlets, support internal requests
- Oversee placement and tracking of seasonal product orders and coordinate seasonal product photo shoots
- Manage global PR creative asset brief for men's and women's collections
- Manage, mentor, and guide PR team to ensure efficiency and success

The accomplished individual will possess...
- Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment
- Ability to collaborate with and influence internal and external partners
- Self-starter with strong initiative, ownership and accountability for business
- Ability to work efficiently and creatively in a high-pressure, fast paced, deadline driven environment
- Highly engaged in the fashion world; continually up on news in the industry to drive ideas for Coach
An outstanding professional will have...
- Bachelor's Degree with 7+ years of relevant PR experience
- Experience in the fashion industry a plus
- Experience with national press required
- Excellent written and verbal communication skills required
Our Competencies for All Employees
- Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus:Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results:Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly:Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

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