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Copywriter, Polo Social

Employer
Ralph Lauren
Location
New York, New York, United States
Closing date
25 Jun 2022

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Function
Editorial & Media
Level
Manager

Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
Ralph Lauren is seeking a copywriter to oversee brand campaign copy related to Polo Ralph Lauren's social and brand campaign teams. This person will also be responsible for developing new concepts and translating campaign copy across various platforms like social, print, digital and more. This solutions-focused team player will have excellent communication and organizational skills and can be counted on to bring Ralph Lauren's iconic brand to life through content strategy and storytelling.

Essential Duties & Responsibilities

• Edit and write clear, compelling, and on-brand copy for Polo Ralph Lauren. Primary platform is social with a consistent focus on applying campaign copy to out-of-home, catalog, in-store signage, banner ads, and more.
• Develop and refine narrative voice for future campaigns, ensuring consistency in copy style and brand voice.
• Partner with art directors, and members of Social, Campaign, Corporate Communications, Design, Production, and Marketing, to ensure copy is accurate, informative, and relevant to brand strategies.
• Participate in all relevant digital learnings and insights meetings to hone craft, reach data-driven milestones, and achieve social team's goals.
• Amend and revise copy in response to clients, vendor-partners, and internal teams.
• Evolve copy Style Guide to formally reflect the evolution of Polo Ralph Lauren's tone and voice.

Experience, Skills & Knowledge

• Global experience in fashion or luxury branding for social and e-commerce platforms preferred
• Strong interest in social media and the changing landscape to ensure copy is optimized for each platform.
• Prior experience writing copy that is both data-informed and insights driven - balancing brand TOV and optimization.
• A strong editorial voice and knowledge of fashion industry.
• Proficiency with MS Office Suite (Outlook, Word, PowerPoint), Google Suite, Adobe Creative Suite (Illustrator, InDesign and Photoshop)
• Excellent organization skills and detail-oriented
• Ability to work autonomously and in collaboration with team members
• Must be highly driven in an agile environment, meeting strict deadlines

Company

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