Head of Growth and engagement F/M/D

Location
Paris
Posted
25 Apr 2022
Closes
15 Jun 2022
Ref
4175543
Level
Manager
Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London, Berlin, New York, Singapore, Ho Chi Minh and Hong Kong and warehouses in Tourcoing (France), Crawley (UK), Hong Kong and New York.

We currently have a diverse global team of 800 employees representing more than 50 nationalities. Our values are community, activism, transparency, dedication, and greatness. We are proud to be a BCorp.

About the role

Head of Growth F/M/D

Vestiaire Collective is looking for a Head of Growth to grow our user base and drive engagement on the platform. This is a full-time role based out of our Paris office reporting to the Chief Growth Officer.

As Head of Growth, you will be responsible to grow our DAU (daily active users), driven by the acquisition of new users and their level of engagement (DAU/MAU). You will develop a deep, data-based understanding of key engagement drivers, in order to build a framework and a strategy to optimize engagement. Areas of focus will include the onboarding experience, key features adoption, CRM levers as well as contributing to our 3-5 year vision of new product functionalities to launch. You will work with multiple stakeholders: Data, Regional and Local teams, CRM, Marketing, Product, Tech, ...

You are a data-driven and strategic thinker, familiar with digital / engagement / growth topics, with a proven ability to deliver results based on experiments & measurement. Experience in e-commerce, marketplace, gaming or other engagement-based industries is a real advantage.

What you'll do

Drive a team of 2 (for the moment) analysts / project managers to monitor and improve customer engagement (DAU/MAU) and maximize customer lifetime value.
  • Develop a deep understanding of engagement drivers and empower the organization to improve user engagement: Definition of key metrics, set up of reports
  • Identify key opportunities to increase engagement based on benchmarks, leveraging User generated content, inspiration around fashion, gamification, etc.
  • Define and execute the Engagement roadmap balancing impact vs. feasibility and short term vs. long term projects
  • Track and measure performance of tests / new developments, identifying insights and reflecting them on future strategy and testing
  • Drive regular reviews of roadmap progress and results with leadership across product, marketing and business teams


Who you are
  • 7+ years experience, including hands-on experience in customer marketing, growth, engagement or CRM topics in best-in-class tech companies / or strategy consulting
  • Experience in retail / e-commerce (marketplace experience is a plus)
  • Leadership capabilities: Drive multiple stakeholders towards a common goal, within and beyond own team
  • Strong analytics mindset, very good with data,
  • Full autonomy in problem solving: Ability to structure a problem, identify drivers, monitor progress and take corrective actions to achieve results
  • Impact-obsessed, ability to find creative solutions
  • Very good communication skills


What we offer
  • A meaningful job with an impact on the way people consume fashion and promote sustainability
  • The possibility to work remotely 50% of your time
  • The opportunity to do career defining work in a fast growing French-born scale up
  • The possibility to work as part of a global diverse team with more than 50 nationalities
  • 2 days to help Project - reinforcing your activist journey and volunteer for an association
  • Significant investment in your learning and growth
  • Competitive compensation and benefits package
Vestiaire Collective is an equal opportunities employer