Manager, Site Analytics

Neiman Marcus
Irving, Texas, United States
27 Apr 2022
27 Jul 2022

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.


Interested in influencing strategy and driving change at an iconic retail brand? Neiman Marcus group is looking for its next generation of business leaders to help define and deliver its growth strategy. This comprehensive growth strategy will redefine the luxury customer experience - from leveraging personalization to creating compelling assortments to rethinking our world-class selling and service model to much more.

We need top notch talent to join the Strategy/ PMO group which as part of a cross-functional Transformation Office will drive transformational change across all areas of the business. The Transformation Office includes Strategy, Program Management, Change Management, and Communications.

The Strategy/ PMO team is responsible for providing strategic support and thought leadership to the CEO and other Group Leadership Team (GLT) members. We leverage analysis, structured thinking, and collaboration to drive action and results against initiatives that will provide step-change impact to the NMG value proposition. Lastly, the Strategy team leads Business Development activities for the organization, including exploring partnerships and acquisitions in both domestic and international markets.

Neiman Marcus Group has an immediate opening for a Manager of Web Analytics role reporting to the Senior Manager of Site Analytics. This position supports the Analytics team in providing diagnostic insight into customer behavior to help guide decision making through data analysis and insights generation. These insights will be used in predicting outcomes, understanding complex data relationships and creating useful data driven-based assets with associated measurable ROI.

This position will support analytic needs across all Neiman Marcus Group ecommerce platforms

Key Performance Elements/Responsibilities:

  • Responsible for web analytics analysis and reporting across all Neiman Marcus Group ecommerce platforms
  • Perform actionable diagnostic analysis on customer attribute and online/offline behavior data to produce quality insights, drive business strategies and maximize organizational efficiencies
  • Query, manipulate and transform data from multiple sources to produce a comprehensive view of customer behavior across all selling (online/offline) and marketing channels (digital/print)
  • Develop analytically sound approaches to answering business questions while demonstrating resourcefulness in obtaining and cleansing data when comprehensive information is not available
  • Partner with internal and external stakeholders to ensure that behavioral analytics and insights are embedded in decision making
  • Concisely explain insights coming from complex data analyses through effective verbal/written communication and compelling data visualizations
  • Create impactful visual representations of analytic insights and concise summaries of analytic methodologies that resonate with stakeholders
  • Develop and/or implement various types of predictive models and segmentation strategies with a targeted result of increasing revenue and profitability
  • Provide analytic support (code documentation, data transformations, algorithms, etc.) to IT to implement analytic insights and recommendations into automated business processes
  • Participate in discussions with business partners to define business question and request
  • Evangelize value of analytics and data across the organization
  • Lead team of 3 FTE charted to improve the overall customer experience and deliver measurable, incremental revenue toward company goals from the collective efforts initiated, driven, or supported by the team

Serves as mentor for less experienced staff toward teaching sound analytic methodologies and approaches


Minimum Entry Education and Experience:
  • Bachelor's degree in a quantitative discipline (Statistics, Applied Mathematics, etc) or sufficient on the job use of related skills. Master's degree is a plus.
  • 2+ years of experience working in a Retail eCommerce environment focused on web analytics
  • 2+ years of experience using web analytics tools such as Omniture, Google Analytics, or similar (Omniture preferred)
  • Extensive experience analyzing customer attribute and behavioral (transaction, web browsing, marketing channel interaction) data
  • Extensive Experience with Python or SQL required
  • Experience with Tableau, Hadoop, Snowflake, Adobe Analytics is a plus

  • Excellent attention to detail and quality of work.
  • Good organizational skills to manage multiple work requests and projects. Ability to independently prioritize workload as well as effectively collaborate in a team environment.
  • Ability to build strong working relationships with key partners and business leads.
  • Solid business acumen with Retail industry knowledge a plus.

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