Partnership Marketing Manager(Maternity cover -up to 12 months)

About Garrard

Garrard, in the heart of London’s Mayfair, is where every item of Garrard jewellery begins its journey to creation. Here, we welcome our clients to browse our collections and experience Garrard – past, present and future – first-hand. 
Founded in 1735 in London’s West End by master silversmith George Wicks, Garrard received its first royal commission from Frederick, Prince of Wales, in the same year. Appointed the first official Crown Jeweller in 1843, we have proudly played our part in British history ever since, creating jewels that have captured imaginations throughout the world. From Queen Mary’s consort crown to Princess Diana’s engagement ring, Garrard has crafted some of the most famous jewels of all time. With Garrard’s future continuing to unfold, great jewellery traditions are being written anew in designs that move the heart and empower the soul – now, and forever. www.garrard.com

 

Overall summary

Overseeing all partnerships and offline marketing activity for Garrard with specific focus on UK and ME, this role works closely with the retail, wholesale and new business teams to manage campaigns and activations in the UK and overseas. The role will involve close cooperation with all marketing functions to ensure consistent communications across brand touchpoints to meet key business targets.

 

Partnerships

 

• Research, identify and nurture strategic marketing partnerships to drive brand awareness, revenue and customer acquisition to Garrard’s Mayfair flagship boutique Manage the brand’s hero partnership with Royal Ascot Forescast budgets and track impact of marketing partnerships through key metrics Drive the marketing strategy roll-out and implementation for wholesale partners, adapting the marketing plan to the inventory and the needs of the partners Manage the implementation of wholesale partners annual marketing plans across all relevant marcomms channels, proposing specific plans to drive sell through for their respective points of sale where relevant. Manage the distribution of effective sales tools for each market including event collateral, look books, digital and media assets and ensure they are delivered to the partners on a timely basis Manage the Partnerships Marketing Executive, offering guidance and support to ensure all projects are completed to a high standard and in a timely manner Work closely with the New Business team to support international sales and ideate brand marketing events to drive new business revenue

 

Offline Marketing

 

• Operate as a critical relay between the brand and the sales team Ensure all retail marketing activities and campaign deployment are completed successfully, on time and within budget Independently track each campaign performance and update reports, identifying issues and opportunities Oversee the CRM strategy to drive client nurturing and build customer acquisition Develop the retail marketing assets across gifting, VM, print and digital collateral with relevant suppliers Manage execution of all events, tracking each performance and identify issues and opportunities Work with the creative director to implement the VM to ensure a 360 degree support for the Marketing plan Day to day management and accountability for the marketing budget and ensuring spend is on track and in budget

 

 

 

What we’re looking for

 

• A minimum of 5 years’ experience in a similar role within a fast-paced environment in the luxury industry Exceptionally organised and able to juggle multiple projects simultaneously Strong knowledge of Excel Prepared to travel when required Excellent communication and negotiation skills Highly motivated and enthusiastic with the ability to work well within a team environment, comfortable with both giving and receiving constructive feedback Good business acumen and commercial awareness

• Working knowledge of Adobe CC, InDesign and Photoshop preferable but not essential A second language in Arabic, Russian or Mandarin would be desirable but not essential