Director of OmniChannel Analytics

Neiman Marcus
Irving, Texas, United States
29 Apr 2022
16 Jun 2022
The Opportunity

Darcy Penick, President of Bergdorf Goodman and one of the first leaders in pure-play fashion e-commerce, has built a team of industry pioneers who are bringing their collective expertise and commitment to operational excellence to the world of Bergdorf Goodman. As the destination to discover best in class designers, emerging brands and exclusive products, Bergdorf Goodman provides customers with transformative experiences that embody the definition of modern luxury. Today we continue to evolve demonstrated by our significant growth within the business.

Job Summary

Neiman Marcus Group (NMG) within the analytics team is looking for a smart, hands on, and driven leader to grow Bergdorf Goodman's omnichannel analytics capabilities. This role will collaborate closely with the senior leadership team, providing technical vision, analytical support, and business intelligence to shape Bergdorf Goodman's roadmap for the future.

The Director will be responsible for delivering best-in-class analytics aimed at understanding the Bergdorf Goodman customers through multiple channels and multiple areas, including both store, website, mobile, app, marketing, merchandising, operations, strategy, growth initiatives, product, and technology.

This is a remote position.

Key Performance Elements/Responsibilities:

  • Be the subject matter expert, and develop deep understanding of Bergdorf Goodman's strategic, competitive, and customer positioning to bring in quantitative data around Bergdorf Goodman's data-driven needs
  • Build, develop, and lead a team responsible for managing all aspects of omnichannel analytics (e.g., web operations, store analytics, performance marketing, mobile, app, product for web and app, etc.), with deep subject matter expertise that strive in fast-paced environment and manage an analytics culture that continually adjusts analytics to match evolving needs of the business and retail environment
  • Partner with functional leaders and business owners across Bergdorf Goodman to identify and exploit opportunities to drive growth and profit
  • Leverage data and analytics to build the omnichannel roadmap prioritization that answers key business questions around growth opportunities, marketing resource allocation, and prioritization
  • Assist Bergdorf Goodman's customer growth investment and economics through CAC/LTV and cohort-based acquisition/retention models and decision frameworks
  • Enhance marketing measurement capabilities and standards such as multi-touch-attribution model and media mix modeling, as well as establish and own clear dashboard reporting on omnichannel performance - ranging from store, website, and app performance, marketing, product, etc.
  • Work cross-functionally with marketing, merchandising, store operations, finance, and data science teams to co-develop analytic insights that drive omnichannel strategic initiatives and priorities
  • Partner with engineering and analytic enablement teams to advance omnichannel data and serve as key thought partner as it relates to data and systems/technology

Minimum Entry Education and Experience:
  • 4-year degree, advanced degree preferred, in a quantitative or technical subject such as in Economics, Statistics, Mathematics, Engineering, or Computer Science
  • 8+ years of experience working in omnichannel (eComm and Store) analytics or other related analytical capabilities
  • 8+ years of experience using web analytics tools such as Adobe Analytics, Google Analytics, or similar
  • 4+ years of experience using data visualization tools (Tableau, PowerBI)
  • Hands on experience using any coding language (SQL, SAS, Python or R) to transform, manipulate and analyze data preferred
  • Retail experience preferred

  • Proven record of accomplishment of partnering with business leaders to develop business goals grounded in sound data assumptions, assess, and identify risk, explain performance beyond KPIs (Key Performance Indicator), and un-cover the data that helps business leaders drive the business
  • Demonstrate strategic thought leadership and ability to improve analytics maturity and drive the adoption of data driven decision across Bergdorf Goodman
  • Passion for excellence. High energy, self-motivated, and results oriented
  • A strategic and critical thinker that can solve problems though both a shifting and transforming environment by utilizing analytical, innovative, communicative, problem solving, and leadership skills
  • Ability to effectively prioritize initiatives and collaborate across teams with ability to work under tight timelines and with quick turnarounds as needed
  • Demonstrate ability to build strong working relationships with Senior Executives, business leads, and key internal and external partners
  • High-level business acumen, excellent verbal and written communication skills, and ability to effectively present analytics data to Senior Executives and business users

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