E-Commerce Manager - Digital

Neasden, London (Greater)
29 Apr 2022
29 May 2022
Contract Type
Full Time

TITLE: E-Commerce Manager - Digital

REPORT TO: Head of Global PR & Communications

LOCATION: 16 – 18 Propeller Park, 400 NCR Business Centre, London NW10 0AB

TERM: Permanent, Full Time


Purpose of Job/ Key Objectives

We are looking for a bright and driven individual to join us and manage our digital channels. The right candidate will have a proven track record in driving successful e-commerce activities with hands-on management of all aspects of the site with the opportunity to contribute to the company’s success, working closely with the CEO, CFO and Global Head of PR and Communications.


Description of Duties

  • Manage and lead strategy for site, improving customer journey and driving conversion and revenue whilst ensuring brand status is maintained at the highest levels
  • Ensure the entire site, including all marketing channels, product, page titles and meta descriptions are optimised and maintained for SEO
  • Plan, manage and deliver, in conjunction with the PR and Communications team, a marketing & promotions calendar in line with key dates and collection launches to be rolled out across the website and social channels
  • Implement all digital marketing PPC, social, and affiliate campaigns, alongside the Head of Global PR & Communications, in line with the online strategy, department budgets and KPIs
  • Work with the inhouse graphic designer to ensure image content on the website is regularly updated and refreshed in line with the trading and marketing calendar
  • Continually track the customer journey from acquisition to engagement to optimize the site experience and improve conversion
  • Take ownership of the online customer database, supporting email marketing campaigns and reporting
  • Daily, weekly, monthly reporting and analysis using insight to drive improvements across the website
  • Provide in depth analysis of website performance, customer shopping behaviour and digital marketing campaigns
  • Collate, analyse and report on customer feedback from product and website reviews
  • Oversee website development with external IT consultants and form part of the steering committee
  • Propose developments and trade opportunities for the site based on KPIs, industry best practice, and the fast-evolving ecommerce market
  • Manage, develop and grow a team of online customer service and data administrators, currently a team of two
  • Provide feedback and insight to the business on general website performance and customer response to trade initiatives (Customer Events, Sale Launch)


Skills Required

  • Strong e-commerce experience
  • Proven track record of delivering online sales growth globally
  • Expertise in the use of Google Analytics, heatmapping, and other analytical tools
  • Deep understanding and practical application of digital marketing channels
  • Managing and directing website development, technical and aesthetic, navigation, performance and functionality to positively impact ecommerce performance
  • Excellent analytical skills, able to interpret extensive data to make actionable recommendations to the business
  • Experience of optimizing websites for strong SEO performance
  • Proven track record of a focus on customer experience enhancements and an ongoing desire to improve the online customer journey


Work Experience:

  • Demonstrable experience of managing a small team
  • A confident self-starter with the ability to operate within a growing business
  • Ability to act as an agent for change through the implementation of new processes and procedures


Core Competencies:

  • Analysis and Reporting
  • Communication and Presentation
  • Problem Solving and Decision Making


Motivational Aptitude:

  • Organised, resourceful, and a positive approach to work
  • Ability and willingness to work with flexibility and to respond to the current and future needs of the business
  • Ability to work in a “change” environment and able to deal with multiple priorities
  • Strong communication and interpersonal skills
  • Strong organisational and time management skills


Personal & Positive Aptitude:

  • Remaining professional, using tact and diplomacy with sensitivity, stating facts before feelings
  • Passion for your profession
  • Offering to help the team and collaborate to get the job done and encouraging suggestions / new ideas
  • Committed to delivery of outstanding service
  • Demonstrates ability to interact and cooperate with all company employees
  • Lead by example in areas of personal character, commitment, selling skills, and work habits
  • Hands on, can do, approach
  • Commitment to quality and best practice
  • Positive, self-motivated and committed to achieving results
  • Problem solver


Note: To perform this job successfully, the candidate must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.

Applicants should apply with a CV and cover letter to recruitment@cutlerandgross.com

We are not accepting queries or candidate applications via recruitment agencies or consultants.

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