Sr. Analyst, Product & Web Analytics

Recruiter
Neiman Marcus
Location
Irving, Texas, United States
Posted
30 Apr 2022
Closes
09 Sep 2022
Ref
21163
Function
Ecommerce
The Opportunity

Darcy Penick, President of Bergdorf Goodman and one of the first leaders in pure-play fashion e-commerce, has built a team of industry pioneers who are bringing their collective expertise and commitment to operational excellence to the world of Bergdorf Goodman. As the destination to discover best in class designers, emerging brands and exclusive Products, Bergdorf Goodman provides customers with transformative experiences that embody the definition of modern luxury. Today we continue to evolve demonstrated by our significant growth within the business.

Summary

Neiman Marcus Group (NMG) within the analytics division is looking for a smart, hands on, and driven Senior Analyst to grow Bergdorf Goodman's Product Web & App capabilities. This role will collaborate closely with the Sr. Manager of Product Web & App Analytics at Bergdorf Goodman, providing technical and analytical support to shape Bergdorf Goodman's roadmap for the future.

The Senior Analyst will assist in delivering best-in-class analytics aimed at understanding Bergdorf Goodman customers through multiple channels and multiple areas, via website, mobile, and app, as well as marketing, operations, strategy, growth initiatives, and technology.

This is a remote position.

Key Performance Elements/Responsibilities

  • Provide testing support for website and app releases, while assisting with a digital experiment roadmap in partnership with the Bergdorf Goodman Product team
  • Analyze Product navigation, taxonomy, landing pages, Product Detail Pages, and other major website and app features.
  • Provide recommendations based on testing and optimization areas of the website and app to improve the customer experience and boost KPIs
  • Conduct detailed impact analyses of checkout and other major website and app features
  • Create and perform digital experiments with our testing platform (Optimizely) including implementation support
  • Act as subject matter expert for web & app analytics - what we need to track, how to track it, where to report out on it
  • Comfortability with analysis across multiple datasets and tools (i.e., beyond leveraging only click stream data from Adobe)


Minimum Entry Education and Experience
  • 4-year Degree, preferably in a quantitative or technical subject such as in Marketing, Finance, Economics, Statistics, Mathematics, Engineering, or Computer Science
  • 2+ years of experience working in working in Product web and app analytics or other related analytical capacities
  • 2+ years of experience using Adobe Analytics
  • Hands on experience using any coding/query language (SQL, Snowflake, SAS, Python or R) to transform, manipulate and analyze data
  • Experience with testing, experimentation & optimization tools such as Optimizely or similar
  • Experience leveraging data visualization/BI tools (Tableau) for dashboard creation and analysis
  • Understanding of the test and learn framework
  • Experience with mobile app measurement
  • Retail experience preferred


Knowledge/Skills/Abilities:
  • Strategic and critical thinker that can solve problems though both a shifting and transforming environment by utilizing analytical, innovative, communicative, and problem-solving skills
  • Ability to work cross-functional organization to deliver results
  • Passion for excellence. High energy, self-motivated, and results oriented
  • Ability to effectively prioritize initiatives and collaborate across teams with ability to work under tight timelines and with quick turnarounds
  • Ability to build strong working relationships with business leads, and key internal partners
  • High-level business acumen, excellent verbal and written communication skills, and ability to effectively present analytics data to stakeholders


About Bergdorf Goodman

As the house of extraordinary taste for almost 120-years, we are New York's original icon of style. The legendary window on inventive inspiration, discerning since day one, we define the culture of fashion. We are a community of "creative ingeniuses" cultivating experiences beyond the expected, and nurturing ideas that inspire the joy of discovery. We thrive on bringing exceptional creative talents together. We are unabashedly luxury. And luxury is ours to define. We are Bergdorf Goodman.

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