Digital & Performance Marketing Manager - FARFETCH

Location
IT Turati
Posted
30 Apr 2022
Closes
26 Jul 2022
Ref
e5bb7c76-4441-4034-99a8-d07b644e8cb1
Function
Marketing
Level
Manager
Hours
Full Time
New Guards Group is the home to 9 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony and Ambush. We work with the understanding that fashion and luxury can be different: community-based, quality-driven, collaborative, truly global and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated and shared. Where others see limits, we see goals.

TURATI

Our new office in Via Turati is a strategic hub, and home to all of the NGG staff functions. Turati is where the behind the scenes driving force of NGG is brought to life; this is harmonized with the archive exhibits of brand collaborations found throughout the office

THE ROLE

We're looking for a Digital & Performance Marketing Manager with a strong analytical mindset and a hands-on Paid Media background to join our Digital Team. As part of this role, you will manage the NGG Performance Marketing team and coordinate the Digital Marketing Agencies and Partners to ensure the growth of digital business and awareness for the Group's portfolio of Brands across multiple channels and markets. You will also be the main point of contact for building Brands performance strategy, implementing new channels and plans to drive growth and efficiencies across all digital touchpoints.

WHAT YOU'LL DO

    • Set up together with agencies and partners the Yearly investment and growth plan based on GTV targets.
    • Coordinate and set up main reports to be presented internally. Analyse and report on website Traffic and Performance data, sharing clear insights on optimizations and opportunities. Proactive attitude in putting ideas into actions.
    • Coordinate a supervise Digital Team and partners on planning campaigns across all Brands and all Channels, including Paid Search & Shopping, Paid Social, Display Video and Programmatic activations.
    • Work closely with the Merchandising team on key product strategies.
    • Work closely with the E-commerce team on Conversion Rate Optimization strategies
    • Work closely with the Brands marketing teams for 360° campaign activations




We're looking for a Digital & Performance Marketing Manager with a strong analytical mindset and a hands-on Paid Media background to join our Digital Team. As part of this role, you will manage the NGG Performance Marketing team and coordinate the Digital Marketing Agencies and Partners to ensure the growth of digital business and awareness for the Group's portfolio of Brands across multiple channels and markets. You will also be the main point of contact for analysis and optimization needs to be provided by the performance marketing team and partners, helping to drive growth and efficiencies across all digital touchpoints.${description2}

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