Market & Customer Intelligence Analyst, Wholesale Consumer Research

Ralph Lauren
New York, New York, United States
02 May 2022
29 Jul 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
The Analyst, Customer Intelligence Wholesale will support the development of customer insights across the NA region with an emphasis on the Wholesale business. Reporting to Lead, Brand Analytics and Consumer Research, NA, this individual will be a key contributor to helping deliver customer insights in the region to inform brand tracker performance and wholesale marketing strategies. By leveraging research data, consumer data, marketing performance, and wholesale customer metrics, the individual will play an integral role in helping to support the development of the marketing strategy to build the Ralph Lauren presence in the industry through awareness and engagement.

Essential Duties & Responsibilities
· Establish relationships with all wholesale partners, specifically within their marketing and customer insights teams · Assist in evaluating wholesale opportunities through sales reporting, customer metrics, and marketing performance · Help develop strategic guidance to grow brand sales in stores or online with each of the RL wholesale partners through customer insights · Partner with wholesale marketing team to develop marketing action plans and budget to support wholesale growth strategies · Connect macro insights with customer data and onsite behavior to guide online wholesale business strategies · Work with Global Consumer Insights teams to build macro level consumer insights for NA to be shared with the rest of the NA Marketing team · Keep a pulse on brand tracker metrics and trends to inform marketing team of macro level brand performance to guide overall marketing strategies · Work closely with the Lead, Brand Analytics and Consumer Research and the CRM agency to develop ecosystem performance reports and impacts of store changes across all channels including wholesale · Assist with forecasting and evaluating incremental sales generated from wholesale marketing programs by consumer segments on a campaign basis. · Help identify opportunities to grow profitable customer acquisition and reactivation - (ie. Reengage lapsed customers, cross-channel shopping, welcome program, tourist program, etc.) · Develop strong partnerships with cross-functional and inter-company peers

Experience, Skills & Knowledge
Knowledge and Abilities
* Experience in CRM - creating customer strategies
* Articulate thoughts eloquently for multiple levels of management
* Ability to see from the customers' perspective and serve as their advocate
* Strong analytical abilities and attention to detail
* Demonstrated critical thinking skills with an ability to make decisions for the business
* Team-player; ability to work with all business divisions in a proactive manner and drive results
* Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight
* Adapts easily to changing situations and demonstrates flexibility in juggling priorities Skills
• Experience in Customer Marketing, Analytics, Partnerships, CRM/Database and/or Online Marketing
• Well-versed in all aspects of business intelligence, marketing analytics & retail analytics
• Demonstrated leadership and management skills
• CRM role within a Retail company a plus #LI-AM6

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