Senior Performance Marketing Executive

Depop is the community-powered fashion marketplace to buy and sell unique fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments. The company was founded in 2011 and is headquartered in London with offices in Manchester, New York, Los Angeles and Sydney. Depop has approximately 400 employees dedicated to its mission of building the world’s most diverse progressive home of fashion, that’s kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.

Our Mission

Our mission is to build the world’s most diverse progressive home of fashion. Our team is dedicated to enhancing and developing the Depop experience to serve the needs of our global community.

Depop exists to empower the next generation to transform fashion. We are a community-powered fashion ecosystem that's kinder to the planet and kinder to people. We give our audience something they can't get anywhere else - unique fashion, with amazing people and the chance to create a better future by showing up as their full selves, at full volume.

We operate on three values:

1. Circularity - We’re taking the circular economy mainstream. Changing people’s relationship with clothes and making it easy to choose options that are kinder to the planet. 
2. Self expression - We’re a space for self expression that encourages millions to explore, connect and find their identities through style. 
3. Opportunity - We’re building a home of fashion where everyone feels welcome and anyone can succeed on their own terms. 

The Role

We are looking for a Senior Performance Marketing Executive to join our world-class Growth team. Reporting to the Performance Marketing Manager, the Senior Performance Marketing Executive will accelerate our rapidly growing community of buyers and sellers via digital purchase and acquisition driving activity. Ownership of the execution, optimisation and reporting across Paid Search and Shopping channels with contribution into overarching strategy.

We’re looking for a Search and Shopping Specialist with a proven track record of setting up and scaling activity in a dynamic e-commerce retail environment.

The Senior Performance Marketing Executive will support work on the execution, optimisation and implementation of our PPC based marketing strategies. We are looking for someone innovative with attention to detail to ensure excellent implementation and execution of all campaigns.

We are looking for someone that loves data and is data-driven as this person will also be responsible for conducting in-depth analysis to optimise our activity, drive ROI positive activations using our bespoke Incremental Value Model and Multi-Touch Attribution and report back to the business on the impact. 

We are also looking for a team player who loves collaborating cross-functionally as this role is in the centre of things and will work closely and holistically with various teams within Depop such as Brand Marketing, MarTech, Insights, Data Science, CRM & SEO.

Responsibilities

This person will take ownership of selected paid marketing activity end-to-end including:

• Focus primarily on Search and Shopping marketing executions and optimisations in conjunction with Performance colleagues and Agency Partners ensuring we hit our collective targets
• Communicate effectively with cross-functional teams
• Data exploration in order to further develop activity and troubleshoot any problems
• Optimise all activity in order to meet growth marketing goals
• Working closely with our in-house Insights team and data visualisation tools, take ownership of PPC reporting and develop it to business requirements
• Develop processes in order to streamline activity such as budget tracking, results sharing, optimisation flows
• Manage 3rd party agencies
• Assist on driving and developing our testing plan
• Identify and communicate insights cross-functionally

Requirements

• 2+ Years experience working in PPC/ SEM
• Passionate about PPC, Google Shopping activity and innovation
• Advanced knowledge of PPC and Shopping platforms is critical
• Strong Feed Optimisation skills along with strategy into how this works into Shopping structures
• Strong strategic mindset - you must be able to think big and small picture at the same time.
• Experience of using HTML and Javascript
• Experience implementing brand new strategies and scaling them to business goals
• Love of all things data. Strong analytical capabilities and a Google Sheet / Excel /Looker user are a must
• Proactive and eager to learn attitude, with the capacity for independent initiative
• A creative thinker - able to always keep Depop ahead of the curve
• Great team player and positive thinking
• Strong communication skills and ability to build relationships and collaboration in cross-functional teams

Desirable

• Previous experience on App first businesses
• Experience in an e-commerce or marketplace model
• Worked in an advanced PPC environment incorporating custom bidding rules, use of 3rd party bidding tools
• Go the extra mile with data - knowledge of SQL, Python, Java, etc.
• Experience across multiple performance marketing channels outside of Paid Search
• Agency management experience
• Affinity for Depop and the streetwear/vintage/clothing world

Benefits:

• Learn and Grow: We want to give our people the opportunity to learn. We offer a personal learning budget for every employee and also sponsor and run a myriad of programs, conferences and meet-ups to up-skill our employees and enhance their journey with us.
• Wellbeing: We care about our employees' wellbeing. We offer healthcare, an EAP (Employee Assistance Programme), a cycle to work scheme, weekly yoga sessions, a discounted gym membership and eye-care vouchers. 
• Mental Health: Our employees' mental health is a top priority. We offer Headspace access and subsidised coaching and counselling appointments. We also have trained mental health first aiders available. 
• Work/Life Balance: We offer a hybrid working model to provide a healthy work/life balance for our employees. We have 25 days of holiday with the opportunity to buy or sell 5 more, a day off for activism to allow you the opportunity to make a difference and we offer sabbaticals for our long serving employees.
• Family Life: We offer flexible working, generous maternity/paternity and parental leave policies, which include adoption and paid time off for fertility treatments. We also offer life insurance, a pension scheme and parent and carer support.
• Office Life: We provide healthy snacks, tea and coffee in our offices. All of our offices are also dog-friendly! Do your best work with your best friend. 
• Fun: We love to hang out with each other at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties to celebrate our successes. We also host internal employee socials, such as quiz night, games night, movie night and more...we’ve taken this virtual for now!