- Reporting to the Digital Marketing Manager, this role will focus on eCommerce assets and digital marketing copy for the digital channels. The Copywriter is responsible for maintaining elysewalker’s tone of voice, copy process, and style guide, ensuring all written content is aligned with our brand positioning. Work cross-functionally with the eCommerce, Buying, Digital Marketing, and Creative teams to identify product details and incorporate into site copy for an enhanced consumer experience.
Key Areas of Responsibility
Website Copy (50%)
- Responsible for writing compelling ecommerce product descriptions that adhere to brand guidelines Partner with Stylists to create written content and captions to be used throughout the site experience Partner with the Client Services team, to understand where the product copy can be enhanced to directly aid in conversion.
Digital Marketing Copy (50%)
- Partner with Digital Marketing Manager to write exceptional customer-segment centric organic and paid social copy that brings to life the brand tone of voice and standards Maintain strong understanding of social platforms and use a data-driven approach to refine strategies Produce headlines and copy to support all email marketing campaigns Produce social captions for both organic and paid channels Prepare well informed copy strategies around cultural moments to react appropriately to trends and cultural conversations
- 2-5 years of experience of writing and editing engaging copy within the luxury fashion sector Experience creating short and long form, ecommerce, and digital marketing content Bachelor’s degree in writing, journalism, or other relevant degree is preferred, but not required. Broad portfolio demonstrating research, writing, and proofreading skills Ability to follow brand guidelines, brand voice, and tone Great organization skills, with the ability to manage projects and deadlines across multiple teams Able to present ideas in a clear and engaging manner to various stakeholders Comfortable working in a fast-paced, highly collaborative environment Highly organized and deadline driven.
- Health Insurance & Wellness Benefits Package Retirement Benefits Package Benefits & Perks, including PTO & Employee Discount