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Digital Producer - Loyalty & Promotions, Marketing Operations

Employer
Athleta
Location
San Francisco, California, United States
Closing date
10 Jun 2022

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Function
Ecommerce
Level
Manager

Job Details

About Athleta

For the past 22 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.

About the Role

In this role, you will manage global online performance marketing and media for our iconic brands Gap, Old Navy, Banana Republic, and Athleta. This team is product obsessed, customer-focused, innovative, fast-moving and team-oriented.

What You'll Do

  • Execute direct marketing strategies in collaboration with brand marketing organizations
  • Create and execute personalized marketing campaigns and orchestration of marketing channels
  • Support digital growth through increase in performance marketing spend and optimization of the platform
  • Implement digital customer acquisition strategies and measurement across brands
  • Responsible for quality of services and advice in meeting business partner needs
  • Responsible for end results of team and shares responsibility over resources, budget and adherence to policies


Who You Are

  • Exceptional problem solving and analytical skills; must have strong Excel skills with the ability to use pivot tables, filters, build charts, and create ad-hoc models Preferred knowledge of other reporting, data, analysis tools (e.g., SAS, R, SQL)
  • Well versed in marketing metrics and digital media Should be able to relate to standard marketing metrics like conversion rates, response rates, lift, ROAS, and ROI
  • Familiarity with web analytics (e.g. Omniture) DMPs, ad servers, or multiple touch attribution vendors a plus
  • Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
  • Understanding of concepts and procedures specific to own subject area (add subject area here)


Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Human Rights Campaign for the seventeenth consecutive year and have been included in the 2021 Bloomberg Gender-Equality Index for the fourth year in a row.

Company

Athleta was born in Sonoma County, created by athletes (mostly women) who love the great outdoors. We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’ve seen firsthand how fitness nourishes the mind, body and heart, and opens up new worlds for us. Most importantly, what we have learned along this journey is that alone we are strong, but united we thrive. Our stores have become hubs for their communities to meet, inspire and ignite each other into realizing their limitless potential. For all women and girls, no matter our body types or sports ability, there is no end to what is possible when we join together.

Company info
Location
94105
United States

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