Influencer Marketing Manager

Recruiter
Genflow
Location
London (Central), London (Greater)
Salary
Salary + Bonus + Benefits
Posted
04 May 2022
Closes
04 Jun 2022
Ref
212
Function
Marketing
Level
Manager
Contract Type
Permanent
Hours
Full Time

Would you like to work somewhere where you will gain:

 

  • Total commercial exposure, and the opportunity to work 1-2-1 with some of the best creators in the World

     

    Lifelong product, sales, and marketing knowledge - you will be exposed to learning from experts within the Creator economy

     

    Access to the latest Macbook, to thrive in your role

     

    Long term career progression, you will be given a blank canvas to own your role and truly shape it however you wish you

     

    The sky is the limit and you will receive an individual personal development budget all on us

     

    Amazing perks, we will take care of you. Alongside working in small teams that offer real ownership - would you like to work somewhere that offers discretionary holiday time off, hybrid working, flexibility to work anywhere in the world and time off paid for your birthday?

     

    We also offer mental wellness coaching (once again, all on us) to help you steer through situations when life happens

     

    Let's not forget enhanced sick pay, private healthcare and awesome company socials throughout the year

     

You will be joining as our Influencer Marketing Manager 

 

Genflow works with the world’s leading creators to help them build their own brands, and become successful entrepreneurs. 

 

Play: Video

 

Key Responsibilities:

 

Building and executing ambassador programme strategy:

 

  • Conceptualising, designing and building our new ambassador and affiliate programmes

     

    Remaining agile in this build, in order to test and learn what works with our model, adapting based on data.

     

    Managing all influencer PR/gifting.

     

    Campaign reporting - from start to end. Analysing impact and ROI with a heavy focus on data.

     

    Managing influencer relationships

     

Budget management:

 

  • Own influencer marketing and affiliate programme budgets.

     

Developing influencer roster:

 

  • New talent acquisition - Research + identify relevant influencers/talent, competitors, target audience/ users, new talent, new concepts.

     

    Create contracts for new talent together with in-house legal and monitor contract terms and deliverables throughout the duration.

     

    Brainstorm new, creative approaches to influencer campaigns.

     

Teamwork:

 

  • Work closely with the marketing and social media teams to coordinate marketing strategies and maximise ambassador content.

     

    Other ad-hoc marketing support as required within our lean team across all brand activity.

     

What are we looking for?

 

  • Minimum of 3 years experience in a similar role, working either agency side or in-house.

     

    Champion overall influencer marketing strategy with demonstrated experience in managing campaigns.

     

    Skilled in developing influencer marketing plans and able to put plans into action.

     

    Great understanding of social media and creator space.

     

    Well versed in the value of influencer marketing and how it contributes to wider brand/commercial objectives.

     

    Excellent use of the English language and grammar.

     

    Natural communicator, able to form relationships with influencers/managers/agencies at all levels (both internal and external).

     

    Ability to work to tight deadlines and juggle multiple projects at the same time.

     

    Should have executed/coordinated 50+influencer campaigns and conducted post campaign reports.

     

    Strong knowledge of marketing/social media trends.

     

    Someone enthusiastic about the power of the influencer but knowledgeable about what does and doesn’t work

     

We Would Like to Meet Some Who is:

 

  • Be highly organised, valuing clear strategy and strong communication

     

    Be data driven, confident in leading and making commercial decisions

     

    Be highly motivated with a positive attitude.

     

    Be a team player, and enjoys working with others across wider team.

     

    Have a strong interest in fitness and has an affinity for fitness equipment and fitness lifestyle categories.

     

    Have a strategic mindset and excellent commercial awareness

     

    Be a strong communicator, able to effectively deal with a range of stakeholders

     

    Have strong Excel Skills

     

    Be filled with ideas

     

 

Why Genflow?

 

We are a leading, all-in-one platform for creators (Influencers). We have been helping your favorite creators turn their passion into successful businesses since 2016. Our creators include Logan Paul, Grace Beverley, Lilly Sabri and others!

 

Today we are a team of 100+, raising $11M in 2020 and building the future of ecommerce, social media and entrepreneurship.

 

We do everything in-house and we have helped some of the biggest creators launch their own brands whether that’s DTC brands (cosmetics, fashion or fitness etc) or their own digital brands (mobile apps, courses, membership clubs, gated content) or traditional talent management.

 

Learn about the business and explore our clients > https://genflow.com/

 

Check out the people who work here > https://blog.genflow.com/

 

Check out weekflow, BTS vlogs of our success

 

See what we do on > Instagram

 

Our Founders Podcast and origin story of Genflow > https://lifeofanentrepreneur.com/

 

 

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