Performance Marketing Specialist - FARFETCH

Location
BR São Paulo
Posted
05 May 2022
Closes
16 Aug 2022
Ref
4675a74b-561b-41c4-a56d-c0fec038f465
Function
Marketing
Level
Manager
Hours
Full Time
FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

MARKETING

We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.

SÃO PAULO

Our São Paulo office is located in the heart of the city, a region full of cultural spaces and history. The office houses several different teams, from Operations to Technology. We have an auditorium where we can host presentations, lectures and fun activities!

THE ROLE

Farfetch LATAM Performance Marketing team is looking for an Online Marketing Analyst (Paid Social) to work on implementation of our Display marketing strategy within paid social partners (Facebook Ads, Pinterest Ads and Twitter). You'll work on a broad range of Paid Social Ads to reach goals of revenue, customer acquisition, app adoption and visits.

WHAT YOU'LL DO

    • You will accelerate performance on digital media by developing and improving our capabilities on overall digital presence.
    • You will work on cross channel sync projects for driving incremental GTV/Gross Profit
    • You will manage large budget on Paid Social to achieve GTV growth against ROI and long-term profitability goals
    • Implement tests, collect and analyze data, identify insights to achieve profitable growth in Paid Social campaigns
    • You will work with BI team on tech requirements and product features to collect data and use them in performance marketing. And also automate key marketing processes
    • You will manage tracking set up, feed management, and any necessary tech and creative requirements
    • Update reports and provide analysis around Return on investment, campaign performance and website traffic to improve all campaigns
    • You will bring innovation for paid media, mainly Facebook products.




WHO YOU ARE

    • You have experience with performance marketing (+ 2 years)
    • You're a business oriented analyst with an eye for detail and the ability to thrive in a dynamic environment
    • You previously worked directly with Ecommerce, Marketplace or Retail
    • Intermediate Excel skills (pivot tables, if, vlookup, dashs)
    • Experience with Facebook Ads, including dynamic ads and catalog management
    • You are comfortable with large datasets and able to draw insights
    • You speak fluent Portuguese and intermediate English




REWARDS & BENEFITS

    • FARFETCH Equity plan and annual discretionary bonus
    • Life insurance, health insurance and dental
    • Gym membership, meal allowance and transportation vouchers
    • Nursery reimbursement
    • Special discounts at farfetch.com and brownsfashion.com


EQUAL OPPORTUNITIES STATEMENT

    • FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.
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