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Social Media Manager

Employer
Kirna Zabête
Location
New York City, New York (US)
Closing date
5 Jun 2022

View more

Function
PR & Communications
Level
Manager
Contract Type
Permanent
Hours
Full Time

Job Details

Kirna Zabête, women's luxury fashion destination featuring the best edit of the best designers of today and tomorrow, is currently in a search for a social media manager. The company is growing rapidly, so a disposition to efficient decision making and project execution is necessary. The candidate should have a high taste level and sense of design with an eye for detail and experience in luxury. This position will report directly to our Head of Commerce and will be responsible for directing and executing the brand voice with a focus on growing our digital sales.

Key Responsibilities: 

Digital Content and Social

- Create and execute a content strategy to drive brand awareness, social engagement, web traffic and DTC sales.

- Manage social content calendar in alignment with E-Commerce initiatives and promotions.

- Produce dynamic content including stills, gifs and video across all platforms.

- Develop an elevated voice through copywriting.

- Determine growth metrics, set goals, and report on KPIs weekly and monthly.

- Identify compelling stories for key initiatives through written content, social media and influencers 

- Lead content development for daily social media, weekly emails, features, and campaigns 

- Comfort filming video and photography for a first-person social perspective 

- Manage, nurture and grow our brand community through active outreach and communication

- Regularly update and interact all social media channels ensuring proper tags and links are in place on all campaigns

- Produce and manage content creation on the Kirna Zabete official Instagram and YouTube channel

 

Requirements

- Bachelor’s degree or higher

- Proficient in Instagram platform

- 3-5 years experience with a luxury DTC accessories or beauty company.

- Elevated aesthetic and strong content creation skills.

- Awareness of competitive landscape, platform best practices, and industry trends.

Company

Fashion’s Happy Place Since 1999, Kirna Zabête is a women's luxury fashion destination featuring the best edit of the best designers of today and tomorrow – all personally selected by Beth Buccini. In 1999, Kirna Zabête opened at its first location at 96 Greene Street in SoHo. The colorful flagship soon came to be known as the candy store for designer fashion, and after nearly 15 years of success, Beth Buccini and Kirna Zabête started making some big moves. In 2013 the flagship location moved to a larger space at 477 Broome Street, and by the end of 2015, Beth had become the sole owner of her growing business. Then came a pop-up in East Hampton that did so well Beth decided to turn it into a year-round haven selling a selection of high-end fashion for every occasion from the wine bar to the sand bar. Soon after, a third store in Bryn Mawr on Philadelphia's Main Line was opened – a little jewel box oasis of city style. In December 2017, Kirna Zabête opened its fourth store in Palm Beach, bringing a radiant and luxurious shopping experience to Florida's sunny clientele. Today, Beth travels between her four boutiques as a wildly influential force in fashion, using her editor’s eye to curate the best in fashion, worn by the brightest, boldest, and most stylish of women.

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