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Senior Marketing Manager B2B (all genders)

Employer
Zalando
Location
Berlin
Closing date
8 Jun 2022

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Function
Marketing
Level
Senior Manager

Job Details

THE ROLE & THE TEAM
Zalando offers brands and retailers the possibility to connect with more than 48 million active customers across 23 countries in Europe. The purpose of Partner Communications is to position Zalando as the industry’s e-commerce partner of choice and empower partners to be successful on Zalando â€" through storytelling, enablement and exceptional, coherent partner experiences.

As a Senior Marketing Manager (B2B) in the Partner Communications team, you will be responsible for the strategic campaign planning and execution for Zalando’s key propositions such as fashion, beauty, sports, or lifestyle. To do so, you will work closely with internal stakeholders from our key categories, your marketing colleagues within the Partner Comms team and the global marketing team. You will ensure the flawless execution of strong and coherent B2B marketing campaigns across our various partner-facing touchpoints in line with our strategic priorities.

To succeed, you will need a commercial yet creative mindset, be a project management superstar, and be able to handle multiple stakeholders simultaneously with ease.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED
You will be responsible for deeply understanding our Partner business and ensuring partners are inspired and enabled at all touchpoints to drive their engagement with Zalando.
  • Strategic mindset & planning: Based on the Zalando strategy and our business’ strategic priorities, you develop marketing campaigns to position Zalando as the e-comm partner of choice and empower partners to drive their business on Zalando. To do so, you gain a deep understanding of what our partners care about, using marketing analytics, trends, and market insights to inform your strategic planning. To be successful you apply the latest trends in marketing and (B2B) marketing best practices in order to develop innovative marketing campaigns.
  • Campaign management: After you’ve successfully built your strategic plan, you are responsible for executing powerful marketing campaigns for our key categories, such as Fashion, Beauty, Designer, or Zalando Lounge. You will execute on a cohesive content & channel marketing plan (consisting of a mix of on- and offline channels) in line with the given budget.
  • Team player and stakeholder management superstar: You are able to build strong relationships with senior business leaders to decode what their business priorities mean for Partner Marketing. After translating this into a campaign plan, you drive execution by delegating clear priorities and targets to the relevant team and/or project members. Hereby you tap into your extensive project management skills.
  • Creative production experience (is a plus): You have organized and are capable of completely taking ownership of a creative production cycle, including the organization of workflows, schedules, and budgets for video and/or event productions supported by internal production teams or external agencies.


WE'D LOVE TO MEET YOU IF
  • A creative, yet extremely well-organized mind, diligent in getting it done, and meticulous down to the last detail
  • At least a Bachelor’s degree in Marketing/Business Administration/Communication or equivalent, as well as +5 years of experience in a similar role or a marketing agency.
  • Once onboard, you need to be able to understand the strategic decisions and challenges fashion brands and retailers face on marketplaces and the key levers for their commercial growth.
  • Zalando is a fast-paced organization with little hand-holding and a lot of ownership - if you’re up to the task. Hence, you need to work well on your own as well as in a team. You are eager to learn and feel responsible for the quality and contribution of your work.
  • You are a people person and an exceptional communicator in written and oral communications in English. German is a plus.
  • You are a project manager and an effective stakeholder manager, able to convince colleagues as well as senior stakeholders.
  • You are able to manage tight timelines without breaking a sweat and without losing sight of the details.
  • You have an extensive working knowledge of Google Suite (Docs, Sheets, Forms, and Slides). Experience in content production from pitch to script to life is a plus.
ZALANDO BENEFITS
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

Wellbeing
  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

Flexibility
  • Flexible working hours
  • Relocation assistance for internationals
  • Home office equipment available for hybrid working, to support you working from home
  • Hybrid working model with 60% remote per week
  • Opportunity to work from abroad for 30 (working) days per calendar year

Financial
  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

Family
  • Employee parents’ forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counselling, assistance, and referral service for all matters concerning yourself and your family via the Fürstenberg Institute
ABOUT ZALANDO
It’s the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 46 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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