Marketing & Communication Coordinator - VIE H/F
- Employer
- SMCP
- Location
- New york, Etats Unis, Amérique du Nord
- Closing date
- 5 Jul 2022
View more
- Function
- PR & Communications
- Level
- Manager
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Missions
This position is responsible for supporting the Marketing and Communications team for a 360 approach to building brand awareness & driving incremental sales. This position will assist in retail initiatives, digital planning, and PR/Influencer strategy.
Job responsibilities include but are not limited to the following:
Retail Marketing
- Work with Marketing & Events Manager to define and implement the retail marketing and events strategy in all doors
- Work closely with District and Store Managers to communicate, receive and evaluate all field local marketing requests.
- Work with major retail partners (BLM, HBC, Saks, Nordstrom) to establish marketing programming for traffic driving initiatives
- Assist in identifying key markets and partners. Coordinate logistics, vendors and promotional materials.
- Compile post-event recap analysis data to identify future opportunities and to track ROI
Public Relations Tasks
- Coordinate sample requests & deliveries to and from Paris HQ, media outlets, styling appointments, press days, and complete all necessary documentation
- Pitch weekly product placements
- Build relationships with store personnel and ensure that all store pulls are conducted in a respectful manner and that the loan policy is adhered to
- Work closely with the buying and merchandising teams to remain up-to-date on all necessary product information pertaining to sales trends, styles purchased for the US market, markdowns, product delivery schedules, seasonal capsules, slow selling products to push, product depth, etc.
- Organize market appointments during press days and manage attendance of Editors, Stylists, and VIPs
- Strategize & execute seasonal gifting
- Coordinate VIP dressing appointments/requests with VIP agency (KO)
- Manage FashionGPS
Communication & Support
- Collaborate across departments to create, distribute and support execution of marketing calendar to reinforce seasonal and brand messaging for retail, e-commerce and digital marketing, social media and PR initiatives
- Collaborate with cross-functional partners on workflow to meet deliverables and deadlines
- Vendor, accounts payable and budget management
- Administrative support across PR & Marketing
Profil
- 1-2 year experience in retail marketing, events or PR
- Proficient in Microsoft Office Suite - Outlook, Word, PowerPoint, Excel
- Strong communication skills
- Action oriented; drive for results
- Creative thinker
- Excellent written communication skills
- Problem-solver
- Organized; resourceful
- Proactive and positive attitude
Other Skills:
- Works well cross functionally with other departments
- Remain knowledgeable about relevant Influencers, Celebrities, and other VIPs
- Know the Collections! Trends, Textures, Needs of the industry.
Localisation du poste
Localisation du poste
Amérique du Nord, Etats Unis, New york
Critères candidat
Niveau d'études min. requis
Bac+5
Niveau d'expérience min. requis
1 an ou plus
This position is responsible for supporting the Marketing and Communications team for a 360 approach to building brand awareness & driving incremental sales. This position will assist in retail initiatives, digital planning, and PR/Influencer strategy.
Job responsibilities include but are not limited to the following:
Retail Marketing
- Work with Marketing & Events Manager to define and implement the retail marketing and events strategy in all doors
- Work closely with District and Store Managers to communicate, receive and evaluate all field local marketing requests.
- Work with major retail partners (BLM, HBC, Saks, Nordstrom) to establish marketing programming for traffic driving initiatives
- Assist in identifying key markets and partners. Coordinate logistics, vendors and promotional materials.
- Compile post-event recap analysis data to identify future opportunities and to track ROI
Public Relations Tasks
- Coordinate sample requests & deliveries to and from Paris HQ, media outlets, styling appointments, press days, and complete all necessary documentation
- Pitch weekly product placements
- Build relationships with store personnel and ensure that all store pulls are conducted in a respectful manner and that the loan policy is adhered to
- Work closely with the buying and merchandising teams to remain up-to-date on all necessary product information pertaining to sales trends, styles purchased for the US market, markdowns, product delivery schedules, seasonal capsules, slow selling products to push, product depth, etc.
- Organize market appointments during press days and manage attendance of Editors, Stylists, and VIPs
- Strategize & execute seasonal gifting
- Coordinate VIP dressing appointments/requests with VIP agency (KO)
- Manage FashionGPS
Communication & Support
- Collaborate across departments to create, distribute and support execution of marketing calendar to reinforce seasonal and brand messaging for retail, e-commerce and digital marketing, social media and PR initiatives
- Collaborate with cross-functional partners on workflow to meet deliverables and deadlines
- Vendor, accounts payable and budget management
- Administrative support across PR & Marketing
Profil
- 1-2 year experience in retail marketing, events or PR
- Proficient in Microsoft Office Suite - Outlook, Word, PowerPoint, Excel
- Strong communication skills
- Action oriented; drive for results
- Creative thinker
- Excellent written communication skills
- Problem-solver
- Organized; resourceful
- Proactive and positive attitude
Other Skills:
- Works well cross functionally with other departments
- Remain knowledgeable about relevant Influencers, Celebrities, and other VIPs
- Know the Collections! Trends, Textures, Needs of the industry.
Localisation du poste
Localisation du poste
Amérique du Nord, Etats Unis, New york
Critères candidat
Niveau d'études min. requis
Bac+5
Niveau d'expérience min. requis
1 an ou plus
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