Digital Marketing Specialist, UK & Ireland (Tommy Hilfiger/Calvin Klein)

Expiring today

London, United Kingdom
06 May 2022
25 Jun 2022
Full Time
With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues.

Founded in 1968 and acquired by PVH Corp. in 2003, Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.

Tommy Hilfiger is one of the world's leading designer lifestyle brands, internationally recognized for celebrating the essence of "classic American cool" style. Founded in 1985, Tommy Hilfiger, was acquired by PVH Corp. in 2010, has more than 17,000 associates worldwide and an extensive distribution network in over 115 countries and 1,600 retail stores.


Marketing at PVH is a place to explore potential, obliterate boundaries and push out the edges of what can be. We are looking for people who can grow, think, dream and create. PVH culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At PVH, it's about each person bringing skills and passion to a challenging and constantly evolving industry.

Marketing is increasingly becoming reliant on art and science. It's becoming data driven and the old methods of working by intuition and emotion are being balanced with models that draw on facts. At PVH everything starts with our consumer. By understanding them better we can create compelling experiences to deliver; value to the consumer, increase the connection with our brands and deliver commercial success through consumer led investments. We want to move from mass marketing to personalized relationships but at scale.

As the Digital Marketing Specialist, UK & Ireland, it is your responsibility to drive and support the collaboration model, processes and planning required to accelerate the growth of PVH brands online with strategic partners within your territory. You will be responsible for a broad variety of projects from strategic support to executional.

This role reports into the Digital Marketing Manager, Region North.

Responsibilities include:
  • Coordinate with Marketing, Buying and Wholesale teams to identify and plan eCommerce marketingexecutions/ activities to increase revenue. Ensure a robust flow of content to promote anddrive in season sell thru of commercial products. Leverage partner capabilities to unlockand maximise impact.
  • Collaborate with strategic partners to elevate the consumer experience and engagement online for Calvin Klein and Tommy Hilfiger. Build joint roadmaps and plans to increaseconversion across retailer channels and sites. Drive traffic and sales growth on and offsite using performance marketing; search, display and targeting.
  • Support wider marketing function with digital expertise to help campaign execution and asset distribution.
  • Develop internal reporting to measure performance and suggest ways to improveinvestments, efficiencies and enable processes to be more digital centric.
  • Develop long and short-term relationships with partners to create mutually beneficial partnerships.
  • Where applicable, support the Ecommerce Marketing Manager on initiatives with partners.

About YOU
  • Experience in eCommerce/marketing within a fast-moving industry, with proven experience working in performance marketing.
  • You will work well with change, being able to quickly adapt and work at pace.
  • You'll be an excellent communicator with the ability to build relationships with ease.
  • You'll be an energetic individual with an eagerness to develop and learn new skills.
  • Growth mindset.. Taking a positive approach and attitude to everything you do. We are looking for people to create a fun, transparent and collaborative environment.
  • Be open. Be a sponge. Our culture is change.


At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates - both at home and at work.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.


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