Creative, Channel Innovation

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

Burberry is a Social brand - with a storied history, and we are looking for a talented and highly motivated Creative to work across our social media + digital channels in shaping, scoping and generating social first content that travels. As a creative for Channel Innovation, you will be working on campaign level content with high level production budgets & worldwide scope.

You are:

• A highly creative mind, looking to challenge themselves in an environment that encourages fresh thinking and innovative practice.
• You should hold a strong interest in the world of Social and Digital media - across the various channels it encompasses, with an understanding for what makes great social first content that travels.
• You should have an interest in innovation across those channels.
• You will have a great eye for art & design
• You will have confidence in expressing your creative ideas and an ability to quickly formulate boundary pushing concepts
• You should be collaborative & able to work across multiple projects at a time
• You'll possess a passion for conceptual thinking and storytelling through your work
• You love to research and reference across a range of media (film, art and fashion)
• You should have a strong sensibility for the fashion aesthetic & able to pull references across the wider social space, including competitors
• Are a self-starter who is highly motivated & can work independently

RESPONSIBILITIES

• A key player in the creative concepting for upcoming social media campaigns & digital activations; taking projects through the complete pipeline - from concept to delivery.
• Concept, design & art working for bespoke social media content and activations.
• Assisting the art director on set / in development of projects including researching & building creative details (set references, poses, photographers, location ideas etc)
• Provide support for our social creative assistant on BAU tasks such as curation of the brand Instagram
• Writing content creator briefs for tiktok & influencers
• Collating & building creative decks that are presentation worthy
• Ideating interactive content such as giphys in collaboration with digital + video teams

PERSONAL PROFILE

• A highly motivated creative with a strong eye for detail and a drive to develop as a creative in the luxury space.
• Are able to take a creative idea & build out deliverables according to the brief
• Knowledge of social first creators, photographers, set designers & other collaborators
• A portfolio exhibiting that exhibits a high level of creativity & ability to transform those ideas into assets
• Knowledge of global social platforms, including the constraints and creative possibilities of each (particularly Instagram & Tiktok)
• A creative mind, that thrives on storytelling through their work
• An ability to quickly formulate ideas - whether through sketches, animated storyboards, image curation or mock-ups.
• Translate highly creative & original ideas into digestible & cohesive decks
• A great communicator who is confident in curating decks & presenting their work to the Art Director & higher stakeholders
• Someone with cultural awareness of the design landscape with respect to current creative and marketing trends.
• Knowledge of adobe Photoshop (basic editing and cropping) is a must.
• Knowledge of Adobe After Effects, Premier Pro or other video editing software is ideal.
• Strong interpersonal skills and the ability to liaise effectively with other members of the team and departments.
• 1-2 years industry experience as a creative or similar
• Preferably a BA in fashion communication, photography or similar

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || MARKETING || CENTRAL - CREATIVE MEDIA DIGITAL || n/a ||