Public Relations Communications Executive at ZOÏ Agency, Toronto

Zoï Agency
Toronto, Ontario
08 May 2022
08 Jun 2022
Contract Type
Full Time

Communications Executive, Toronto

Inspired to bring brands to life, ZOÏ Agency (‘life’ in Greek) was founded by Maria Varvarikos in 2000 and has left an indelible mark on the fashion, lifestyle, beauty and travel brands that have since partnered with the agency. With offices in New York, Montreal and Toronto, our boutique bureaus offer each client full public relations services across the United States, Canada, and in major cities worldwide.

With a mission to foster client relations that nurture new ideas, innovation, and growth, ZOÏ Agency maintains a highly-curated roster of brands, working with designers and tastemakers that inspire and motivate the team to push boundaries and achieve further excellence. Comprised of young, seasoned professionals who are passionate about their work, ZOÏ Agency’s team assumes the role of brand ambassador rather than PR representative, forming an unofficial extension of the brand’s office and one that truly understands and communicates the unique identities of its clients. It’s this personalized approach that has allowed ZOÏ Agency to form long-term relationships with its clients and its strong network of media contacts, generating measurable results for every client while implementing tactics, event concepts and strategies that disrupt traditional PR and instead leave a unique impact of their own.

ZOÏ Agency is currently seeking an experienced, creative, and highly-motivated Communications Executive for its Toronto office.

Job Description:

  • Provide day to day client support for several of the agency’s key accounts. For this position, we are ideally searching for someone with strong travel & lifestyle PR experience.
  • Contribute to strategic and creative PR plans for clients Manage and mentor Communications Coordinators
  • Support with strategy and successful execution of influencer campaigns, including giftings and paid partnerships
  • Support with planning and successful execution of press events, openings, launches and press trips
  • Manage incoming media requests
  • Support with proactive pitching efforts, including media list development, drafting pitches, and outreaching to press
  • Manage sample trafficking with support of Coordinators Monitor and track client coverage with the support of junior team members and monitoring tools
  • Build and grow new relationships with media and influencers while fostering already existing relationships
  • Support with creation and delivery of informative, well-organized reports and presentations to clients

Desired Skills & Experience:

  • Bachelor’s degree in a related discipline, such as communications, public relations, journalism, or marketing
  • Previous PR experience at Executive level (or 2+ years at Coordinator level; travel/lifestyle and agency PR experience preferred) Interest in travel, hospitality, design and lifestyle 
  • Strong verbal and written communication skills and professionalism
  • Thorough knowledge of the Canadian media and influencer landscape and strong existing relationships
  • Excellent time management and organization skills, including the ability to prioritize, manage and meet multiple deadlines
  • Ability to work well and remain calm under pressure
  • Ability to work in a collaborative team environment, both in Toronto and cross-office
  • Experience with PR databases and monitoring tools such as Cision, Meltwater, Klear, Traackr
  • Proficient in Mac operating system and Microsoft Office

ZOÏ Agency is committed to an inclusive work environment, and we encourage candidates of every race, gender, age, religion, and identity to apply. ZOÏ Agency offers a hybrid work model, competitive salary, health and dental insurance, and a generous Paid Time Off policy that includes annual Summer Fridays and your birthday off.