Head of Marketing

Super Smalls, a digital-first play-centric kid’s brand is seeking a Head of Marketing, with deep experience in E-commerce, an entrepreneurial spirit, luxury product sensibility, excellent analytical skills, and the ability to lead all marketing aspects of a rapidly growing consumer products brand. Our ideal candidate is a self-motivated, passionate, creative, performance-driven individual with start-up experience and a strategic mindset. This person will oversee all marketing and branding areas with consumer-facing functions for the brand.  

The Head of Marketing is a key member of the senior management team, making contributions to all heads of business such as the Chief Creative Officer and reporting to the Chief Executive Officer (CEO). 

Responsibilities:  

• Develop and manage marketing strategy for the business across all channels (E-Commerce,  Marketplace, Wholesale and Retail) 
• Lead the executive conversation around marketing strategy and performance, including opportunities, challenges, and learnings 
• Understand the kid’s market and its competitors to identify opportunities and pitfalls
• Set marketing objectives and financial goals to drive revenue growth and audience expansion
• Own the marketing budget and its strategic investments priorities. Align with overall company wide goals and financials 
• Establish the marketing team and culture by recruiting and training employees
• Direct the in-house team, 3rd party service providers, and external agencies on executing marketing strategy 
• Work closely with the E-commerce team to develop and execute digital marketing activities
• Manage the digital marketing agency 
• Set UX development strategy 
• Manage Marketing teams oversight of Social, Paid, Organic, Content strategies
• Support the brand’s marketplace and wholesale activities to optimize partnerships and drive successful distribution growth 
• Build and maintain relationships with commercial partners by organizing and developing specific programs 
• Develop Marketing strategies and guardrails for 3rd party partners for successful cross channel growth 
• Influence business and product development by determining and evaluating current and future  market trends and market forecasts 

Requirements:  

• Entrepreneurial spirit 
• Creative, out-of-the-box thinker 
• E-Commerce and digital marketing leadership 
• 7+ years Marketing experience 
• Team player that thrives in a dynamic environment 
• Ability to developing budgets and think strategy 
• Strong inter-personal skills; self-motivated 
• Strategic thinker with Analytical know-how