Digital Strategy Manager, Wholesale

Ralph Lauren
New York, New York, United States
09 May 2022
04 Aug 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
The Digital Strategy Manager, Wholesale will own holistic strategy and execution for a designated family of business for Ralph Lauren brands sold online by wholesale partners. With a keen pulse on the digital space within the fashion industry, this role will influence all touchpoints throughout the client journey from awareness to conversion and support end-to-end operations across the product lifecycle from asset planning to account handoff. The Manager will be responsible for driving profitable sell-thru for digital retail, informing assortment planning, and optimizing product presentation and placement.

Essential Duties & Responsibilities
Develop and implement targeted strategies for department store, specialty, and online pureplay accounts, articulating specific action plans across content, site merchandising, and marketing for each wholesale.comProvide consistent insights on the state of the business to Digital, Sales and Marketing partners to inform short-term actions and long-term planning; secure product knowledge, align on priorities, and advocate for digital differentiation through line openings, sample reviews, account meetings, and business reviews to develop seasonal plansConduct regular working sessions with cross-functional partners to develop synergies and ensure timely execution of digital-specific tacticsAnalyze digital KPIs with focus on engagement, conversion, and profitability from campaign and PDP reporting; partner with site merchants and dedicated brand specialists at accounts to secure, review, and act on key takeaways to drive sell-through with strong understanding of diverse platform capabilitiesLeverage on-site performance marketing tactics such as sponsored search, customer review seeding, and enriched PDP content, implementing best practices to increase scope and ROI; work with Director to test and learn, piloting new initiatives to secure proof of conceptsCollaborate with Brand Marketing to manage seamless client touchpoints with consistent message, ensuring site placements and performance marketing align with site merchandising; propose unique commercial incentives to exploit digital-specific and omni-channel servicesIdentify on-trend, exclusive content solutions to solve business needs, such as fit guides, style guides, PDP alts and videos; coordinate with internal agency and studio for on-time, quality asset production

Experience, Skills & Knowledge

* Experience within digital marketing, merchandising, and/or operations
* Excellent project management, written/verbal communication skills, and facility with Excel/PowerPoint
* Skilled in synthesizing data into actionable insights in a concise, clear format
* Solid leadership presence, with ability to influence peers and partners
* Exceptional analytical skills, with ability to identify opportunities across diverse data sources
* Demonstrated marketing understanding from a brand, commercial, and/or consumer lens
* Knowledge of e-Commerce platforms and web technologies with a proficiency in conversion optimization
* Ability to thrive in a diverse, fast-paced, ever-changing environment
* Prior experience at a large, matrixed, best-in-class retailer or brand preferred

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