Analytics Architect - FARFETCH

UK London
10 May 2022
24 Jul 2022
Full Time
FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.


We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.


Our office is located in Old Street, London's tech hub. With an open-plan space, ideal for collaborative working, an outdoor terrace for a team lunch, or a dedicated studio for a yoga class.


We are passionate about leveraging the power of technology in order to enhance our marketing activities and customer experience for Farfetch. In this newly created role, the successful candidate will collaborate with the Product, Data and Engineering teams to ensure best practice tagging implementations, including proposing tagging templates, creative solutions & optimal cross functional ways of working. Through capturing more accurate source data, further data model fix efforts will be reduced and these will be used to drive immediate value, to help achieve company objectives.


    • Keeping abreast of industry and data privacy changes (IDFA, GDPR Consent, Browser changes) you will provide direction for Analytics tagging
    • Audit all existing Analytics tagging & formulate a plan to improve and govern this
    • Work closely with your manager, team and business partners to scope, design, develop, and implement a variety of digital data collection initiatives
    • Challenge your team and business partners in meetings to encourage healthy debate and stimulating discussions


    • Working knowledge of digital data collection and data quality principles
    • Passion for data, digital media and digital technology
    • Proven experience with implementing Google Analytics and Marketing Tags on websites using a tag management system (such as Google Tag Management or Tealium)
    • Highly confident in dealing with ambiguity & scoping work with keen attention to detail
    • A flexible, approachable attitude with good problem-solving skills
    • Technical background or experience working with Technical (Engineering, Data Science, Analytics) teams
    • Able to manage multiple tasks/priorities simultaneously, respond to work with urgency, and understand deadlines

Responsible for Digital Analytics Tagging Governance at Farfetch, including Google Analytics, Appsflyer and Farfetch custom Analytics event streaming.${description2}

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