Senior Director, Visual Experience

Neiman Marcus
Dallas, Texas, United States
10 May 2022
30 Oct 2022

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

The Sr Director, Visual Experience is a newly created role to create luxury visual experiences for our customers and ultimately drive business results. This role will be tasked with enhancing the store environment so that it creates a unique experience for the Neiman Marcus customer. This role reports into the VP, Creative with a dotted report to the VP Store Design, and will work cross functionally within Neiman Marcus Brand and stores. The successful candidate will be experienced in delivering participatory and immersive experiences that drive brand awareness.

Job Responsibilites & Tasks

•Leads all creative thinking, concepting and design to build engaging customer experiences through visual storytelling and customer engagement.

•Work cross functionally with store design to identify space and opportunities to create visual interaction with the NM customer

•Drive sales and profit results by leading and developing strategies and appropriately planning/executing an engaging customer experience

•Coordinate with cross functional partners to prepare layout and operational execution of installations / store environment

•Elevate integrated experience for the customer utilizing expressive 3D screens, flows, installations, immersive experiences

•Lead the creative development of window displays, campaign expressions in store and at key events.

•Manage a team of corporate creative designers and project managers. Also co-lead regional store VM teams

•Collaborate with other creative leads and store planning to develop integrated experiences and expressions of the NM brand, brand partnerships and local environments

•Responsible for creative investment budget

Desired Education & Experience

•10+ years management and leadership experience

•7-10 years experience driving an integrated customer facing environment

•A strong creative portfolio and proven track record of ideating, concepting and delivering immersive experiences and participatory storytelling

•Expert in the development, implementation, and execution of innovative visual experiences

•Luxury retail experience required

Preferred Qualifications

•Ability to deliver creative concepts against strategic marketing plans

•Practice open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner

•Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels

•Ability to think creatively, strategically and technically

•Ability to work a flexible schedule based on department and company needs

•Proven ability to work well under pressure and meet tight deadlines on a regular basis

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