Senior Social Media Manager North America

Denver, Colorado, United States
10 May 2022
02 Jun 2022

The Gymshark family is at the heart of what we do. As Sr. Social Media Manager, you will create and execute Gymshark's North America social media vision to ensure the community feels valued and connected. You and your team will be responsible for developing and executing organic social marketing strategies across brand, athletes, product, IRL, and partnerships.

Please note t his is a hybrid role partially based in our downtown Denver, CO office. All candidates must be local or willing to relocate. You must also be authorized to work in the United States .


  • Create and flawlessly execute Gymshark's social media vision and growth strategy across all organic social platforms. Work closely with the global team to ensure that our channels are informed by NAM insights (micro and macro).
  • Viewed as an expert with a deep working knowledge across platforms including Facebook, Instagram, Twitter, LinkedIn, Snapchat, Tik Tok and emerging platforms.
  • Build an organic social discipline, creating a long-term and cost-effective solution to building brand awareness, driving new customer growth and ongoing loyalty and engagement.
  • Lead all aspects of social strategy and executing against the brand, sponsorship, product, and editorial calendar along with publishing across all Gymshark social platforms. This includes developing and executing organic social marketing strategies across brand, athletes, product, IRL events and partnerships.
  • Work closely with the brand, creative, sponsorship, influencer, and content teams to develop creative social-first content that improves brand reach, extending the Gymshark brand to new customers. This includes working with the global team to own the brand voice across organic social media so that it is consistent and reflects our brand positioning and serves both brand needs and audience needs.
  • Partner with Insights, Customer Service, Commercial, Sponsorship, Digital, and Product teams to ensure that all work is grounded in community understanding, data and insights and structured to deliver data-driven results (quantitative and qualitative).
  • Lead measurement plan to ensure that the content strategy is evaluated correctly and demonstrates business and brand value.
  • Analysis of cultural, community, media, and market trends to inform strategic and creative development for content. Build exposure, both on-platform and off, by leveraging relationships with cross-functional teams to further the reach and fame of our content.
  • Drive our approach for moderation, specifically tonal guidelines, response framework and measurement.
  • Provide reporting and insights on performance, successes, and key learnings to stakeholders and executive level leadership.
  • Work cross functionally to drive thought leadership on employing a hybrid organic and paid social media strategy to amplify impact of both channels.


Essential Qualities:

  • 7 - 10 years of overall experience and 5+ years management experience, including success in building and scaling teams.
  • 5+ years of experience with social/digital marketing, content marketing, or editorial a must-have.
  • Ability to thrive in a high growth, entrepreneurial, and ambiguous environment.
  • Demonstrated experience independently developing a strategy and driving tangible results across teams in an ambiguous environment while leveraging data from a multitude of sources to tell a story and impact the overarching strategy.
  • Proven experience and passion for working across functions and with leaders, synthesizing multiple points of view and owning a coherent action plan, all while negotiating and influencing others.
  • Effective verbal and written communication skills with the ability to tailor communication style based on the audience.
  • Demonstrated creativity, with effective communication skills to bring big ideas to a broad audience.
  • Experience with multi-channel communications planning, using data to identify insights and build strategies for social content.
  • Experience building, inspiring, and leading teams and managing individual career growth.
  • Experience working with global consumer facing brands.

Preferred Qualities

  • Evidence of "scrappy startup execution" and a "get it done" attitude when time is tight, and stakes are high.
  • Passion and understanding of the fitness/training, sport/entertainment and youth culture spaces.


We're here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up - for themselves - to be their physical or mental best, whatever that means for them. It's what we want for our community, and our team. A team that's growing rapidly around the world. A collective of talented individuals working together to invent Gymshark's future. Our plans are ambitious, and we're looking for people who want to join us for the ride - our growth will be your growth.


At Gymshark we believe in the importance of investing in our employees through their physical, mental, and financial health along with being able to provide some fun and inclusive perks along the way.

This role has a salary range between $94,600-$113,300 annually depending on experience.

Part of our compensation package includes a discretionary annual company performance bonus. We are also able to offer our employees and their families a comprehensive medical, dental, and vision package. Gymshark provides company paid short-term and long-term disability insurance, life insurance, and our Sharks also receive a generous 401K match to help them save for their retirement.

Gymshark will continue to support our employees' overall wellbeing through several perks including 30 days of paid time off (plus your birthday), transportation allowance, up to $900 reimbursement towards wellbeing purchases, and a 50% discount on all Gymshark items. We hope you consider joining our growing family in Downtown Denver, Colorado.

*All benefits are non-contractual, and Gymshark may amend, terminate, or enhance the benefits provided you and our other employees from time to time as it deems appropriate.


Real-life humans, each with their own unique set of thoughts, beliefs, cultures and identities with a background and body that is completely individual. Together, as unique individuals, we make Gymshark stronger.

If you're reading this, you're probably applying for or considering applying for a job with us, and we want you to know that Gymshark is an equal opportunity employer. For us, that means we always, and will always, strive to be as inclusive as possible in all aspects of employment and that we do not, and will not, tolerate discrimination of any kind.

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