Manager, Advertising Operations & Personalization at Scale

Recruiter
Gap Inc.
Location
San Francisco, California, United States
Posted
11 May 2022
Closes
15 Sep 2022
Ref
R39381
Function
Operations
Level
Manager
About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

This is an opportunity to impact marketing strategy and execution for one of the largest apparel retailers in the world. As part of Gap Inc.'s Global Direct Marketing organization, you will join the Media Operations team. This role supports best-in-class marketing across our portfolio of brands and will be instrumental to designing, executing and accelerating personalization initiatives including targeted offers, individualized messaging and curated customer experiences. This position will report to the Director of Media Operations.

What You'll Do

  • Support a brand-focused personalization task force, using marketing technology, audience segmentation tactics and product data integrations to power digital marketing campaign strategies.
  • Contribute to test ideation with digital cross-functional core: Platform teams (product management, data & analytics, digital media operations), Brand Marketing, Agencies & Technology Vendors.
  • Leverage knowledge of Gap Inc's martech stack to enable campaign requirements. Partner with vendors and agencies to support execution using tools like CDP, MMP, Analytics Tools, Ad Platforms, DSPs


  • Identify process improvements to increase media speed-to-market. Create process documentation, dashboards and live forums to communicate and scale winning tests into evergreen strategies.
  • Act as digital operations subject-matter expert with the ability to communicate personalization best practices and collaborate on strategy with senior business partners.
  • Evolve personalization strategies through frequent and thoughtful analysis of results. Evaluate the impact of program changes for customer experience and marketing effectiveness.


Who You Are

  • 5+ years digital marketing experience
  • Highly effective communicator who has managed people or agencies
  • Detail oriented with experience managing multiple priorities concurrently
  • Self-motivation with the ability to work in a fast-paced environment
  • Excellent interpersonal skills: team mindset and able to interact with various levels of management


  • Knowledge of digital marketing campaign tools & analytics platforms ex. Adobe Analytics, Google Ads, Facebook
  • Functional experience with data feeds, marketing tags, customer data management
  • Familiarity with changes in digital privacy & consent policies e.g. iOS14, CCPA, GDPR


Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).

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