Social Media Executive

The Social Media Executive is responsible for the coordination and management of A.W.A.K.E. MODE’s creative content and social media channels. A natural storyteller, you should be creative yet analytical, with excellent copywriting skills and impeccable attention to detail.

Responsibilities

Social Media

• Curate and run the A.W.A.K.E. MODE social media channels (Instagram, Facebook, TikTok) ensuring content is in line with the Marketing/Commercial calendar and product deliveries.
• Planning - responsible for forward planning and scheduling of all social posts and campaigns, using scheduling tools as relevant.
• Obtain approval for social plans on a weekly and monthly basis from relevant stakeholders, including Ecommerce Director and Creative Director / Founder.
• Responsible for integrating social media plans into the Digital Marketing Calendar, which sits within the overall Company Critical Path.
• Partner with Ecommerce Director to ensure that content is in line with product uploads and email marketing assets with Ecommerce Manager to update Instagram shop.
• Respond in real time to new content and cultural moments, partnering with the Communications Executive to amplify press and VIP stories.
• Cultivate an always-on approach to Instagram stories utilising collection, press and BTS assets.
• Strategy - present new, innovative, and creative ideas for posts and stories to drive follower engagement and growth.
• Community management - responsible for engagement suggestions (talent, stylists, influencers), initiating contact through social channels and emails, and managing subsequent daily interaction and engagement; feeding back to the PR team and referring to the customer service team.
• Primary contact for PR team to nurture talent pool and build long standing relationships.
• Write engaging and on-brand copy, ensuring that tone of voice is relevant to A.W.A.K.E. MODE’s target customers.
• Create graphics as needed to support social posts.
• Compile monthly analytics reports.

Content Creation

• Support with the planning and execution of seasonal creative shoots from concept to delivery.
• Brief internal teams and photographers to maximise content creation, keeping an omnichannel approach in mind.
• Make informed suggestions on talent and creative concepts.
• Support with content creation during Fashion WeekS, including booking vendors, briefing and backstage/live content.
• Create brand documents and graphics, including invitations and presentations.
• Supply creative content and copy to the Ecommerce team for website and blog posts.

Experience Required

• 2-3 years in a similar marketing or social media role in a luxury brand environment.
• Passionate about social media, culture, and fashion.
• Excellent taste, with a strong eye for style and good design.
• Impeccable attention to detail.
• Exceptional written and verbal communication skills.
• Strong working knowledge of social media platforms (Instagram, Facebook, TikTok).
• Proficient in Adobe Photoshop.
• Proficient in MS Office.
• Retouching and graphic design skills are desirable.
• You must be a confident team player, who is able to thrive in a fast-paced environment.