Social Media Executive

United Kingdom
12 May 2022
10 Jun 2022
Contract Type
Full Time

The Social Media Executive is responsible for the coordination and management of A.W.A.K.E. MODE’s creative content and social media channels. A natural storyteller, you should be creative yet analytical, with excellent copywriting skills and impeccable attention to detail.


Social Media

  • Curate and run the A.W.A.K.E. MODE social media channels (Instagram, Facebook, TikTok) ensuring content is in line with the Marketing/Commercial calendar and product deliveries.
  • Planning - responsible for forward planning and scheduling of all social posts and campaigns, using scheduling tools as relevant.
  • Obtain approval for social plans on a weekly and monthly basis from relevant stakeholders, including Ecommerce Director and Creative Director / Founder.
  • Responsible for integrating social media plans into the Digital Marketing Calendar, which sits within the overall Company Critical Path.
  • Partner with Ecommerce Director to ensure that content is in line with product uploads and email marketing assets with Ecommerce Manager to update Instagram shop.
  • Respond in real time to new content and cultural moments, partnering with the Communications Executive to amplify press and VIP stories.
  • Cultivate an always-on approach to Instagram stories utilising collection, press and BTS assets.
  • Strategy - present new, innovative, and creative ideas for posts and stories to drive follower engagement and growth.
  • Community management - responsible for engagement suggestions (talent, stylists, influencers), initiating contact through social channels and emails, and managing subsequent daily interaction and engagement; feeding back to the PR team and referring to the customer service team.
  • Primary contact for PR team to nurture talent pool and build long standing relationships.
  • Write engaging and on-brand copy, ensuring that tone of voice is relevant to A.W.A.K.E. MODE’s target customers.
  • Create graphics as needed to support social posts.
  • Compile monthly analytics reports.

Content Creation

  • Support with the planning and execution of seasonal creative shoots from concept to delivery.
  • Brief internal teams and photographers to maximise content creation, keeping an omnichannel approach in mind.
  • Make informed suggestions on talent and creative concepts.
  • Support with content creation during Fashion WeekS, including booking vendors, briefing and backstage/live content.
  • Create brand documents and graphics, including invitations and presentations.
  • Supply creative content and copy to the Ecommerce team for website and blog posts.

Experience Required

  • 2-3 years in a similar marketing or social media role in a luxury brand environment.
  • Passionate about social media, culture, and fashion.
  • Excellent taste, with a strong eye for style and good design.
  • Impeccable attention to detail.
  • Exceptional written and verbal communication skills.
  • Strong working knowledge of social media platforms (Instagram, Facebook, TikTok).
  • Proficient in Adobe Photoshop.
  • Proficient in MS Office.
  • Retouching and graphic design skills are desirable.
  • You must be a confident team player, who is able to thrive in a fast-paced environment.

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