Local SEO Manager Czechia and Slovakia

12 May 2022
13 Jun 2022
In this Berlin based role, as a Local SEO Manager for Slovakia and Czechia you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in organic search. You will manage all local SEO marketing activities with the aim of further strengthening the Zalando organic customer acquisition in the Slovakian and Czech markets to drive traffic to our local website and app.
At Zalando, our vision is to be the Starting Point for Fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
  • Responsible for SEO performance in Czechia and Slovakia
  • Implement local SEO related activities including on-page optimisation (text content, website structure, etc) and off-page collaborations
  • Act on reports and deploy global projects or SEO best practices for Czechia and Slovakia
  • Discover local customer centric SEO opportunities on a keyword level to enable a continuous growth of organic traffic
  • Work closely with agencies to ensure Zalando customers experience high quality localised content on the website
  • Monitor local competitors in terms of SEO initiatives and organic visibility
  • Share SEO ideas and findings with colleagues to improve knowledge on company level and find cross-department SEO synergies
  • Proactively bring SEO initiatives and requirements to the global SEO team
  • Minimum 2 years experience in SEO relevant marketing activities, preferably in an E-commerce or agency environment
  • Degree in marketing, fashion, communication or other relevant fields
  • Excellent language skills in Czech or Slovak language and a good level of English
  • Good knowledge in SEO tools (Google Search Console, Sistrix, SemRush, Searchmetrics, Google Analytics, Screaming Frog etc.)
  • Basic technical understanding of website structure and HTML
  • Experience of working with CMS tooling
  • Experience in collaborating with external agencies
  • Strong Excel knowledge with great analytical and reporting skills
  • Positive team player with a high attention to detail
  • Good communication skills and a passionate advocate of SEO in your environment
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

  • Flexible working hours
  • Relocation assistance available for internationals
  • Home office equipment available for hybrid working, to support you working from home
  • Hybrid working model with 60% remote per week
  • Opportunity to work from abroad for 30 (working) days per calendar year

  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

  • Employee parents' forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counselling, assistance, and referral service for all matters concerning yourself and your family via the F├╝rstenberg Institute

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 46 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

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