Senior Analyst - Campaign Optimisation & Insights

12 May 2022
23 May 2022
Central Analytics is a central team providing all businesses within ZMS with reporting, data concepts, deep dive analyses and consulting on all types of analytical questions. This makes us have a great impact across a broad range of stakeholders within ZMS and even beyond.

The team is already well equipped with analytical expertise focused on various data topics and as we are constantly growing, we are currently looking for a Senior Analyst Campaign Optimization & Insights. In this role you will play a key role in driving the further development of the business by building a data recommendation & insights service to increase efficiency and effectiveness for our partners' advertising campaigns. This will enable our internal campaign optimization team and our external partners to take data-driven and meaningful decisions around our advertising campaigns. You will work on various analytical concepts, prototypes, data models and tooling by liaising with stakeholders to collect requirements around campaign recommendations, insights and other data services around campaign performance.

At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy:
Our employee resource groups:
  • You build up and further shape the Campaign Optimization & Insights data service with the goal to increase campaign efficiency & effectiveness for our advertising campaigns.
  • You build/maintain data infrastructure (dashboards, aggregated data sets, reports, data pipelines, data models and concepts) to monitor the performance of our campaign performance and drive understanding.
  • You independently explore our data, create key analyses and derive insights to improve ZMS` understanding around campaign performance drivers. You ensure that these insights become actions by actively driving them to influence the organisation.
  • You collaborate with Media Operations, Product and BI engineering teams to collect requirements, conceptualise and develop new solutions together e.g. data model, data service or tool with the goal to ease access to our campaign insights & recommendations.
  • You are used to synthesising requirements from different stakeholders into project plans and drive your own roadmap.
  • You ́re proud of a degree in economics, computer science, mathematics or other quantitative studies and have already relevant > 5 years working experience in Analytics, ideally in AdTech or Digital Marketing.
  • You balance technical acumen with business understanding and excel in collaborating with various stakeholders to drive insightful, robust analyses.
  • You can easily translate business questions into quantitative terms and present the results in an easily understandable manner.
  • You have excellent project management, critical thinking, and organisational skills
  • You have a proven track record of systematically deriving insights from large data sets using advanced statistical analysis, including but not limited to experimentation, inferential regression modelling or research
  • Your ability to dive into details and hands-on mentality enable you to get things done and create a big impact in a fast-paced environment.
  • You possess extensive experience of data visualisation tools like MSTR, Tableau, Google DataStudio, which is needed to create minimum valuable products (MVPs).
  • You possess experience using SQL or similar language to extract and manipulate data. Hands-on experience with a scripting language like SAS, Python or R would be a plus.
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

  • Flexible working hours
  • Relocation assistance available - subject to prior agreement
  • Home office equipment available for hybrid working, to support you working from home
  • Hybrid working model with 60% remote per week
  • Opportunity to work from abroad for 30 (working) days per calendar year

  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

  • Employee parents' forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counselling, assistance, and referral service for all matters concerning yourself and your family via the Fürstenberg Institute
It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 48 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values:

do.More - our sustainability strategy:

Follow us on Instagram:
Zalando Marketing Services (ZMS) is the 360° marketing unit of Europe's leading online platform for fashion and lifestyle, Zalando. We work with the world's largest fashion and lifestyle brands and provide them with impactful solutions across all marketing touchpoints, access to relevant audiences and in-depth data knowledge, as well as inspiring creation and content.

At ZMS we create meaningful connections between brands and consumers through a deep understanding of their personalities. We work with brands, agencies and publishers from fashion and beyond to produce innovative, impactful campaigns that reach the right audience at the right moment. Thanks to its holistic mix of cutting-edge and privacy compliant technology, in-depth audience insights, expansive reach and compelling content brands produce successful campaigns across multiple digital marketing channels.

For more information check our this link:

Please note that all applications must be completed using the online form - we do not accept applications via email.

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