Digital Marketing Associate, Performance

Recruiter
Ralph Lauren
Location
New York, New York, United States
Posted
12 May 2022
Closes
15 Sep 2022
Ref
22966
Function
Marketing
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
The Associate, Performance Media will support the North America Performance Media team across key performance media channels, playing an important role within the larger North America Media & Digital Marketing team. This role will work closely with the Performance Media Director and Manager, require close collaboration with the North America Brand Media team, as well as additional relevant cross-functional teams and media agency partners. Teamwork, effective communication, analytical competence, and attention to detail are critical aspects of this position's responsibilities.

Essential Duties & Responsibilities
· Assist in the management of performance media channels, inclusive of paid social, display, affiliates and influencers. · Maintain ongoing daily / weekly / monthly reporting and formulate insights based on performance data and channel trends · Ongoing monitoring of performance to plan across business and customer KPI's · Develop a deep understanding of various reporting and ad serving tools, such as, Omniture, DCM, Social ad serving, etc. · Assist in creative briefing and manage asset approvals and delivery across internal and external teams · Manage and build strong relationships with internal stakeholders (Site Operations, Site Content, Merchandising, Creative, Project Management, Finance, CIX, etc), media agency teams, and vendors · Track budget for all initiatives, including estimates, invoices, and compiled media asks across the region · Continuously learn and maintain up-to-date knowledge of best practices, industry trends, strategies and latest developments across channels

Experience, Skills & Knowledge

* Digital marketing experience required, preferably in a retail e-commerce environment
* Prior experience working in paid media channels a plus
* Advanced Excel and PowerPoint skills a must (subject to testing); Proficient in all other MS Office applications.
* Excellent communication and presentation skills are a must; ability to communicate technical or detailed analyses into high level summaries for easy distribution, understanding and action
* Self-motivated problem solver with proven time-management and project management skills in deadline driven environment #LI-AM6

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